Optimize customer service
Posted: Sat Jan 25, 2025 5:44 am
The quality of service provided at your hotel is key to offering users the unforgettable experience they are looking for . In this sense, if you want to increase your reservations, you must take into account the way you manage your two types of clients: external clients , your guests and potential guests; and internal clients , the employees who bring your hotel to life.
To offer the best possible experience, you have to egypt email list put the guest at the center of all the actions implemented in your marketing strategy, while also taking care of the satisfaction of your employees, encouraging their motivation and commitment.
By taking this customer-centric marketing approach , hotels achieve high loyalty rates, even turning your guests into brand ambassadors. To achieve this, your hotel must inspire trust and transparency. In fact, according to Label Insight’s Transparency ROI Study report, 94% of customers say they are loyal to a brand that proves to be transparent in its relationship with them.
7. Measure, analyze and evolve
Tourism marketing strategies should be considered a never-ending cycle as there is always room for improvement. Each action you implement within your strategy should be tracked using different KPIs . This allows you to analyse the results to detect what is working and what is not .
This methodology can be used in any type of internal procedure as well as in customer acquisition and reservation management, achieving a continuous evolution process for all tourism marketing strategies used. Even analyzing your competition through benchmarking techniques will allow you to stay ahead of the competition and develop more profitable value propositions.
To offer the best possible experience, you have to egypt email list put the guest at the center of all the actions implemented in your marketing strategy, while also taking care of the satisfaction of your employees, encouraging their motivation and commitment.
By taking this customer-centric marketing approach , hotels achieve high loyalty rates, even turning your guests into brand ambassadors. To achieve this, your hotel must inspire trust and transparency. In fact, according to Label Insight’s Transparency ROI Study report, 94% of customers say they are loyal to a brand that proves to be transparent in its relationship with them.
7. Measure, analyze and evolve
Tourism marketing strategies should be considered a never-ending cycle as there is always room for improvement. Each action you implement within your strategy should be tracked using different KPIs . This allows you to analyse the results to detect what is working and what is not .
This methodology can be used in any type of internal procedure as well as in customer acquisition and reservation management, achieving a continuous evolution process for all tourism marketing strategies used. Even analyzing your competition through benchmarking techniques will allow you to stay ahead of the competition and develop more profitable value propositions.