Make sure your homepage's technical SEO is in order

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Before you think about what your potential customers are searching for, it's imperative that your website is easily found, trusted by both search engines and users, and creates a great user experience. Take a look at the following:



Page speed: Does your website have too many large images or videos? Is there unnecessary code on your site? These and other factors can slow down your page load time and may cause users to estonia email list leave before engaging with your content. To improve these aspects, you can get a free website rating or check out the Google PageSpeed ​​Insights report .

SSL Certificates: Have you seen “http” or “https” at the beginning of URLs? The “s” at the end of the latter tells web servers, browsers, and users that your website is secure. An SSL (Secure Sockets Layer) certificate means that the connection between the web server and the browser is encrypted and data is private. When ranking web pages, Google determines whether or not the page has an SSL certificate. Having a secure website also sends the right message to the user: your company cares about security and is up to date with the latest and greatest web standards.
Metadata: This is information about the page. Two common pieces of metadata are the meta title, which is the title of the page that appears in the browser tab and at the top of the search engine results list; and the meta description, which is the brief description of the page's content, which is best kept to no more than 160 characters.

Index and follow: “Index” data tells search engines whether they should crawl and list your web page for future search retrieval. “Follow” tells search engines to follow links from your website to other pages. There are “index/noindex” and “follow/nofollow” options. These types of settings can ensure that content you don’t want to be found on the web (such as certain PDF files) isn’t publicly accessible, but can still be found following a chosen conversion path.