Optimize your Facebook Ads ad placements

[samiaseo222]

When you launch a new campaign for your products or services on Facebook and Instagram, it's helpful to use all of your placements, especially as this will help you understand which placements are performing best, rather than making assumptions. Once your ads have been live for a reasonable amount of time, you can use Breakdowns to understand which placements are performing best.

To find the Breakdowns option , open your Facebook Ads Manager dashboard, select the ad set you want to value, click the “Breakdown” dropdown, and select “By Delivery” > “Placement.”

Facebook will now show you how each germany email list placement is performing for each of your ad sets. You'll also be able to see the results of their performance on desktop, mobile app, and mobile web.

Based on these results, you can easily optimize your campaign by simply excluding the sites that are delivering the worst results.


As you can see, reducing campaign costs by eliminating placements is very simple, but keep in mind that you will also be limiting the reach of the campaign and, therefore, the possible results.

To develop this location optimization strategy accurately, it is recommended that you adapt each ad to the specific format of each location, since by using the same format, we are penalizing from the beginning those in which the creativity does not adapt correctly.

2) Analyze your bidding strategy in Facebook campaigns
Facebook allows you to choose between 4 bidding strategies . In any case, your campaign objectives and ad delivery optimization may limit your options.

To avoid this limitation, set your campaign objective to “Conversions .” Bidding on conversions will give you more options and help you achieve better results from your Facebook campaigns.


Once you've selected conversions, you'll need to optimize your ad delivery and bidding strategies.

In the Budget and Schedule section, click the Ad Delivery Optimization dropdown and select " conversions."

Facebook Ads Conversions

Next, move on to selecting your bidding strategy. Here you need to keep in mind that, although the Lowest Cost strategy would apparently get you cheaper impressions and clicks, they probably won't end up going to exactly the audience you're looking for, which will hurt your CTR and relevance score , which will ultimately lead to the clicks you get being more expensive.