Customer segmentation step by step
Posted: Sun Dec 22, 2024 6:17 am
To effectively segment a customer group, you need to go through a couple of key stages.
Know your customer
To start segmenting your customers, you need to consider who your filipina whatsapp customer is . If you make strollers, your target audience is parents of babies. If you make protein supplements, you need to be aware that the product you sell will be targeted primarily at people interested in gaining muscle mass. On the contrary, if you make charging stations for electric cars, you need to be aware that your main customers will be, well… electric car owners. The above reasoning may seem trivial, but it is a very important first step, without which segmentation is impossible.
Select segmentation criteria
Another key activity is the selection of appropriate grouping categories among the various customer segmentation criteria. Some examples of segmentation criteria could be:
Demography
If you run a coffee shop near a high school, you may notice that a significant portion of your customers are students. What's more, you know that people at this stage of life don't yet have enough money to use your services regularly. In this case, you can introduce discounts upon presentation of a student card. This will help you attract more customers in this age group, and students who have used your services before will buy coffee much more frequently.
Geographical
If a company produces computer games and the cost of selling another copy is negligible, setting the same price for the US and India may not be the best idea. In this case, it is worth using customer segmentation. While a resident of New York can afford to pay $80 for 20 hours of entertainment, a resident of Delhi cannot afford to spend that much. Therefore, it is often very important to use this type of segmentation: geographic segmentation.
Know your customer
To start segmenting your customers, you need to consider who your filipina whatsapp customer is . If you make strollers, your target audience is parents of babies. If you make protein supplements, you need to be aware that the product you sell will be targeted primarily at people interested in gaining muscle mass. On the contrary, if you make charging stations for electric cars, you need to be aware that your main customers will be, well… electric car owners. The above reasoning may seem trivial, but it is a very important first step, without which segmentation is impossible.
Select segmentation criteria
Another key activity is the selection of appropriate grouping categories among the various customer segmentation criteria. Some examples of segmentation criteria could be:
Demography
If you run a coffee shop near a high school, you may notice that a significant portion of your customers are students. What's more, you know that people at this stage of life don't yet have enough money to use your services regularly. In this case, you can introduce discounts upon presentation of a student card. This will help you attract more customers in this age group, and students who have used your services before will buy coffee much more frequently.
Geographical
If a company produces computer games and the cost of selling another copy is negligible, setting the same price for the US and India may not be the best idea. In this case, it is worth using customer segmentation. While a resident of New York can afford to pay $80 for 20 hours of entertainment, a resident of Delhi cannot afford to spend that much. Therefore, it is often very important to use this type of segmentation: geographic segmentation.