How to attract clients in 8 steps
Posted: Sat Jan 25, 2025 6:49 am
Maintaining a steady flow of customers is essential for any business.
Attracting customers is not an easy task and a series of steps or stages must be followed to achieve it. In this article, we indicate 8 steps to follow to increase the number of customers and therefore sales of any business, whether it is an online business or a business with a physical store.
Step one: clearly define who we are addressing
Before beginning any marketing process, whether for a ghana email list product or a service, it is necessary to be clear about the target audience. Without a clear understanding of the target audience for a product or service, it will be impossible to develop an effective marketing strategy.
Specializing in a particular product or service will increase the conversion rate . On the other hand, the more specialized a business is in a type of product or service, the more it can charge for it.
Step two: Know what the customer really wants
Once you have identified your target audience, the next step is to study it in order to find out what its wants and needs are. To accomplish this task, you must use all possible tools, from conducting customer surveys to using techniques to find out what their needs are.
A good methodology for doing this is Jobs, Pain & Gains, developed by Alex Osterwalder , which is aimed at understanding clients and then being able to adapt proposals to the needs of said clients. To carry out this technique, a series of questions must be asked.
Attracting customers is not an easy task and a series of steps or stages must be followed to achieve it. In this article, we indicate 8 steps to follow to increase the number of customers and therefore sales of any business, whether it is an online business or a business with a physical store.
Step one: clearly define who we are addressing
Before beginning any marketing process, whether for a ghana email list product or a service, it is necessary to be clear about the target audience. Without a clear understanding of the target audience for a product or service, it will be impossible to develop an effective marketing strategy.
Specializing in a particular product or service will increase the conversion rate . On the other hand, the more specialized a business is in a type of product or service, the more it can charge for it.
Step two: Know what the customer really wants
Once you have identified your target audience, the next step is to study it in order to find out what its wants and needs are. To accomplish this task, you must use all possible tools, from conducting customer surveys to using techniques to find out what their needs are.
A good methodology for doing this is Jobs, Pain & Gains, developed by Alex Osterwalder , which is aimed at understanding clients and then being able to adapt proposals to the needs of said clients. To carry out this technique, a series of questions must be asked.