It's time to review your tourism marketing strategy
Posted: Sat Jan 25, 2025 8:09 am
The season has come to an end. It is time to take stock and draw conclusions from the figures and perhaps rethink business models, target audiences or tourism and hotel marketing strategies .
This post is about the last point, the tourism and hotel marketing strategy , which we are going to focus on, giving some keys to redesign it and adapt it to the current environment.
One of the first decisions to be made when it comes to honduras email list the strategy to follow is the OTAs ( Online Travel Agency ). In Spain, OTAs account for almost 28% of all room reservations . On the other hand, depending too much on them can lead to reduced margins.
At Sneakerlost, as specialists in online marketing strategies , we recommend reviewing the following points:
Website . This is the hotel's showcase in the online world , the vehicle that we are going to use to offer clients information about the services we offer and practical content, such as leisure options in the city, etc. But it can also be the vehicle from which tourists make a reservation . Therefore, it is an element to consider and that requires an exhaustive analysis. Should we opt for the direct sales strategy?
SEO . Directly related to the website is search engine positioning. To be someone on the Internet, the hotel website has to appear in the top positions and, for that, the SEO strategy is essential.
SEO is a long-distance race and, if you want to be ready for the start of the tourist season next year, you have to start working now. We can opt for a strategy based on content marketing and provide quality information so that users have the website as a reference and, at the same time, so that Google and the rest of the search engines index it. A blog is the option to upload content. The posts must have at least 300 characters and a minimum of 3 per week is recommended. (keys for good SEO positioning of the contents)
Social networks: Facebook, Twitter, Instagram , etc.
This post is about the last point, the tourism and hotel marketing strategy , which we are going to focus on, giving some keys to redesign it and adapt it to the current environment.
One of the first decisions to be made when it comes to honduras email list the strategy to follow is the OTAs ( Online Travel Agency ). In Spain, OTAs account for almost 28% of all room reservations . On the other hand, depending too much on them can lead to reduced margins.
At Sneakerlost, as specialists in online marketing strategies , we recommend reviewing the following points:
Website . This is the hotel's showcase in the online world , the vehicle that we are going to use to offer clients information about the services we offer and practical content, such as leisure options in the city, etc. But it can also be the vehicle from which tourists make a reservation . Therefore, it is an element to consider and that requires an exhaustive analysis. Should we opt for the direct sales strategy?
SEO . Directly related to the website is search engine positioning. To be someone on the Internet, the hotel website has to appear in the top positions and, for that, the SEO strategy is essential.
SEO is a long-distance race and, if you want to be ready for the start of the tourist season next year, you have to start working now. We can opt for a strategy based on content marketing and provide quality information so that users have the website as a reference and, at the same time, so that Google and the rest of the search engines index it. A blog is the option to upload content. The posts must have at least 300 characters and a minimum of 3 per week is recommended. (keys for good SEO positioning of the contents)
Social networks: Facebook, Twitter, Instagram , etc.