Similarly, Educational Institutions (EI) also face a similar challenge, but in their case it is to transform potential students into pupils.
This task becomes more difficult every day with the increase in competition, both in new institutions that open every day, and the possibility of distance education that provides more options to the student.
Institutions can offer first-class education, but that is not phone number philippines enough to position themselves in the market. Ultimately, that should be mandatory, not differential.
For this reason, the need to have a presence in the digital environment is increasing more and more in the market.
If you work for an IE and are looking to further increase your online visibility, producing and delivering content to the right people at the right time is essential.
This is only possible if you know more about the student journey and understand how their decision-making process works.
And that's exactly what we're going to talk about in this article. We're going to help you understand how the buying journey works and how to use it to attract more students to your IE.
What is the student trip?
How does a student find your institution, decide to participate in the selection process and enroll?
You're probably going through a mental list of strategies adopted to promote your IE, aren't you?
Therefore, a more efficient plan would be to get to know that student first to know what he takes into account throughout the process, and thus begin to analyze which channels and formats are best for that promotion.
In the end, if you were asked, for example, what you know about university life before you enter one, your answer would probably not be much different than “not much, actually,” right?
Therefore, the first step is to build the persona of your institution. Only then will you be able to understand the objectives of that potential student, the challenges they face, among other aspects that will make all the difference when it comes to structuring how and where to promote your IE.
With the persona built, it is possible to understand which stages are part of the student's journey, from the moment they discover your institution to the much desired moment of their enrollment.
And all of this is related to Digital Marketing, after all, it is what will help you communicate with your audience in a direct, personalized way, and at the most opportune moments.