What it is: YMYL content affects a person's finances, health, or safety. Google applies stricter standards to these types of pages, expecting high levels of Expertise, Authoritativeness, and Trust (EAT).
Increased scrutiny: Financial and medical content must be accurate, well-sourced, and written by qualified experts.
Misinformation Penalties: Low-quality or misleading YMYL content can result in severe ranking drops or not ranking at all.
How to optimize:
Cite reputable sources, use research-backed information, and keep content up to date.
Highlight the authors' credentials, professional associations, and editorial standards.
Implement strict security measures (HTTPS) and transparent privacy policies.
4. E-commerce product page optimization
What it is: Ecommerce sites compete for high-intent shopping philippine numbers cell phone queries. Detailed product pages that include images, reviews, pricing, and availability information can appear in rich results like product carousels.
Why it is important:
Rich snippets and product schema: Proper markup can highlight star ratings, price ranges, and product availability in the SERPs.
Improved conversion: By providing complete product data, shopper expectations are met and steps to purchase are reduced.
How to optimize:
Add product structured data including price, description, brand, and SKU.
Include high-quality product images and videos to improve user engagement.
Encourage and showcase authentic customer reviews as social proof.
5. Recipe outline for food blogs
What it is: Recipe markup allows culinary sites to appear in recipe carousels and rich snippets, displaying images, ratings, cooking times, and ingredients directly in the SERPs.