To compare traffic from mainland China, first navigate back to a report. Click “Add comparison”, then “Country”, “China” and “Apply”.
Both language and location are good ways of knowing how much traffic you’re getting, but in both cases you will be missing out on some of the impact of your Chinese marketing.
If you choose the language setting, you might miss out on some philippine number for whatsapp traffic that is actually from users in China that have not set their device to Chinese language. (We run some websites that are fully Chinese-language, with no English at all. They will sometimes only pick up half the traffic as being from Chinese-language users.)
If you choose the location setting, you might miss out on traffic from Chinese-reading people outside of China, such as:
Chinese nationals traveling abroad.
People that are in China but with their location hidden from Google.
Watch All Chinese Traffic (Google Analytics 4 Segments)
A more complex yet more comprehensive method to track your Chinese traffic involves using segments.
In previous versions of Google Analytics, segments were used on the regular reports. But in Google Analytics 4, segments are used only on “Explorations”. They require more setup work but offer high customization.
To create a segment that picks up all of your Chinese traffic, you will want to make sure you are tracking users that are either a) coming from China or b) from a browser/device set to Chinese language.
This is how to make such a segment.
Login to Google Analytics.
Click on Explore.
Screenshot showing where the "Explore" link is in Google Analytics 4, on the left side of the screen.
Open a Blank exploration.
Name the Exploration. I used “Chinese Traffic”.
Click the “+” next to “Segment” to create a new segment.
Screenshot showing the "+" button near "Segment" on Google Analytics 4.