Distribution of targeted or personalized content
Posted: Sat Jan 25, 2025 8:43 am
Perhaps one of the main keys when implementing a marketing strategy that works is to know very well who we are targeting. To do this, buyer persona design is the best way to know which user profiles are interested in our products or services. Only in this way can we deliver to our leads the content that is valuable and interesting to them. - How to use emotional marketing to attract customers -
Through marketing automation platforms hong kong email list such as Hubspot , we can identify, segment and focus on those leads that correspond to our buyer personas and that have the possibility of becoming customers.
Development of lead nurturing techniques through different channels
In many cases, this system is exclusively related to sending emails. However, it is necessary to take into account that there are several elements that play a fundamental role: social networks, email marketing , automation platforms, paid retargeting , dynamic content, etc.
The tactics that we can use are very varied, so it is very important to choose those that best adapt to the characteristics of our business.
Making multiple contacts
To help our leads and guide them through the purchasing process , it is necessary to make multiple contacts so that they advance through the conversion funnel. Using social networks, publishing articles on blogs or sending emails are just some of the types of content and ways we can adopt to convert our leads into loyal customers. Depending on their behavior and where they are in the purchasing process, we will decide what type of content and through which medium we should get in touch.
Through marketing automation platforms hong kong email list such as Hubspot , we can identify, segment and focus on those leads that correspond to our buyer personas and that have the possibility of becoming customers.
Development of lead nurturing techniques through different channels
In many cases, this system is exclusively related to sending emails. However, it is necessary to take into account that there are several elements that play a fundamental role: social networks, email marketing , automation platforms, paid retargeting , dynamic content, etc.
The tactics that we can use are very varied, so it is very important to choose those that best adapt to the characteristics of our business.
Making multiple contacts
To help our leads and guide them through the purchasing process , it is necessary to make multiple contacts so that they advance through the conversion funnel. Using social networks, publishing articles on blogs or sending emails are just some of the types of content and ways we can adopt to convert our leads into loyal customers. Depending on their behavior and where they are in the purchasing process, we will decide what type of content and through which medium we should get in touch.