Yes, because in the world of marketing you don't run alone: to win you need to be able to do better than your competitors.
I spoke of tools , in the plural. This is because SEMrush offers a complete platform of tools, to be used in various activities: one to create valuable content, one for SEO analysis and keyword research , one for advertising and one for social media marketing. In short, a true colossus: it is no coincidence that SEMrush is used by over 5 million users worldwide !
semrush tools
2- Crazy Egg
Among the useful tools for marketing, a tool that can effectively track visitors to our websites cannot be missing. But what does effectively mean? It is immediately clear: Crazy Egg tells us what users actually look at within our pages, following the mouse pointer.
By accessing Crazy Egg it will therefore be possible to understand which areas of the site and pages visitors interact with the most, which sections have the most clicks, which parts of the site hinder navigation or slow it down, and, obviously, which areas of the site are completely ignored.
crazy egg
With Crazy Egg you will be able to have a recorded trace of your mouse movements (the so-called heat maps ) as well as a trace of your scrolls: with this last function you will be able to understand which part of a page attracts the most attention of visitors.
3- I look