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Declines over time and loses organic traffic from google, unless it is updated regularly.Questions to . Ask yourself before choosing what to refreshis the content evergreen, or does it need constant . Updates? For example, a blog on “the best budget smartphones of ” may need to . Be refreshed several times a year, as all the new models are released . However, a . Blog on “how to build an email list” could be updated once a year, or . Even less, since best practices don’t change as often.How is the content performing? You can .


Analyze your content with google analytics, as described earlier, or costa rica email list google search console . Another option . Is to use a third-party tool such as ahrefs or semrush . If you see content . That previously performed really well starting to taper off, then this is the perfect piece . To consider for a refresh . If it doesn’t have any fluctuations or it has an . Upward trend, then you can leave it for another time.Example: how to refresh an articlefirst, . Read the article and update all outdated information .


For example, you might have shared statistics . From a report from last year . You could update this with data from the current . Year, to make the information more up-to-date. Next, analyze the top search results on google to . See what other information is missing in your piece . Have your competitors shared something that . Didn’t cross your mind? It might be worth adding to your new version without plagiarizing, . Obviously . Then, do a keyword analysis using a tool like google’s keyword planner to establish .