Outdated information. Update the data every six months. Let them know that the business is moving forward and the number of clients is growing.
Too brief or too detailed. You want thailand whatsapp number the reader to be able to quickly study the content and at the same time get acquainted with all your achievements.
No customer information. Have regular partners agree to provide their contact information.
Avoid illustrations. Be creative in your design, taking into account the specifics of your business. Pictures are a visual demonstration of success - if you don’t want to insert them at the beginning, then at least include them in the appendices.
Adding a product list and price list . The presentation should primarily reflect the most important information about the business; a product catalog does not apply here.
No contact information . Place the finished document on the company's website with contact information - then clients will be able to contact you after reading it.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently asked questions about the reference list
The reference list serves to inform about the company's activities, which is especially important in the case of a long production cycle, large-scale work and delayed negotiations. With its help, it is possible to conduct a presentation in a short time and avoid unnecessary difficulties.
How many projects should be entered?
If possible – as many as possible. Attention should be focused on large-scale and expensive orders. It is better to start the reference with them. A separate case with graphics should take up one sheet. Numerous projects should be presented two to four per sheet – this will allow you to retain readers longer.
What to do if there are no good photo projects?
It's okay if you didn't capture the work on the object in a photo. You can take a finished one yourself or with the help of a specialist.
How to get maximum efficiency from your reference list?
By itself, it will not give a noticeable result. The reference list includes only completed orders, but not the characteristics of the company and its potential. In this regard, the document most often complements the general presentation. Of course, the reference list will make an impression in any case. But without a presentation, it is difficult to understand what kind of services the company provides. When a potential client cannot understand whether the organization specializes in the construction of specific objects or erects any structures, he is less likely to take the desired action. So the greatest effect is achieved by including a reference list of projects in the general presentation.