Corporate Client Acquisition Manager
Posted: Sat Dec 21, 2024 4:04 am
In marketing, they are usually divided into three main categories: Cold leads are people who are either not familiar with the brand at all or are only superficially familiar. Users may have visited your website or even downloaded and viewed a lead magnet, but have not yet shown any clear interest in making a purchase. Warm leads are people who are already interested in the product and may have even left a request, but have not made a final decision on whether to buy from you. They may still be considering options from other companies or waiting for a discount to appear.
Hot leads are people who already know for sure that french email address list they need your product and are going to make a purchase here and now. To increase lead generation, you need to actively attract cold leads and "warm them up" to lead them to a purchase. Obviously, not every cold lead will eventually become warm and hot. But you need to work on this! It is also worth mentioning that there is a classification into incoming and outgoing leads. Incoming leads are those that found you through search engines, social networks, blogs or other channels. And outgoing leads are those that you attracted through cold calls, mailings, advertising and the like.
Methods for assessing, qualifying and scoring leads Let's take a closer look at how leads are distributed according to their degree of readiness to purchase. This is another classification that partially overlaps with the previous one, but is still usually used as an independent one. According to it, leads can be divided into four categories: Information qualified (or non-qualified leads) are leads who don’t know about your product or service yet, but are looking for information on their problem or need. They are not ready to buy yet, but are interested in receiving useful content from you.
Hot leads are people who already know for sure that french email address list they need your product and are going to make a purchase here and now. To increase lead generation, you need to actively attract cold leads and "warm them up" to lead them to a purchase. Obviously, not every cold lead will eventually become warm and hot. But you need to work on this! It is also worth mentioning that there is a classification into incoming and outgoing leads. Incoming leads are those that found you through search engines, social networks, blogs or other channels. And outgoing leads are those that you attracted through cold calls, mailings, advertising and the like.
Methods for assessing, qualifying and scoring leads Let's take a closer look at how leads are distributed according to their degree of readiness to purchase. This is another classification that partially overlaps with the previous one, but is still usually used as an independent one. According to it, leads can be divided into four categories: Information qualified (or non-qualified leads) are leads who don’t know about your product or service yet, but are looking for information on their problem or need. They are not ready to buy yet, but are interested in receiving useful content from you.