How Does Digital PR Differ From Traditional PR

[DonalCerry]

Part of what distinguishes [digital PR] from traditional PR is just where it’s occurring and how it’s getting out there,” Guido says.

Traditional PR focused on hong kong mobile number database print publications, TV and radio. Digital PR has followed where those industries moved: online.

“Digital PR is just how traditional PR has evolved,” Guido says.

With that evolution, the ways in which companies can garner earned media has expanded. There used to be very little you could do that didn’t involve paying for attention: you could hire a publicist to do outreach, pay to distribute a press release, send out free product samples in hopes of getting coverage, incentivize influencers to promote your brand, etc.

Now, as you’re growing your brand and online presence, you can compensate for mentions in ways that don’t involve money.

“You can give things back in return, like links. You can promote their company and what they do,” Guido says. “The avenues through which you can add value for someone are more accessible and broader than they were in the past