It's Not the Best Way to Qualify Leads
Posted: Sun Jan 26, 2025 8:30 am
It doesn't matter if you go single opt in or double opt in - the same thing is going to happen;
Your subscribers are going to confirm their interest (or lack of it) with the actions they take.
The question is;
Do you want subscribers to confirm their interest by clicking a confirmation email?
Or would you rather get them to confirm their interest by clicking through to your content or offer?
Either way - you are getting your subscribers to confirm that they are really interested in receiving your emails.
I know which way I choose!
"This is why I've built lists of 100,000s over the past 20 years and never belgium number data once asked people to double opt in."
Valid Email AddressYou might be worried about people entering dummy, junk email addresses just to get your freebie.
Don't.
And even for those that don't - as long as you set up your opt in process in the right way, you can overcome this.
The best way is not to deliver your promised-freebie right on the thank you page (this is open to abuse, and gets lower email response).
The best way is to show people, on the thank you page, how they can find your freebie in their email inbox.
This way, they can only get it, if they actually enter a valid email address.
This is, itself, a very cool way to get people to confirm their intent without sending them those pointless and annoying "confirm your email" emails...
What's more, using double opt in is not a smart move because;
Your subscribers are going to confirm their interest (or lack of it) with the actions they take.
The question is;
Do you want subscribers to confirm their interest by clicking a confirmation email?
Or would you rather get them to confirm their interest by clicking through to your content or offer?
Either way - you are getting your subscribers to confirm that they are really interested in receiving your emails.
I know which way I choose!
"This is why I've built lists of 100,000s over the past 20 years and never belgium number data once asked people to double opt in."
Valid Email AddressYou might be worried about people entering dummy, junk email addresses just to get your freebie.
Don't.
And even for those that don't - as long as you set up your opt in process in the right way, you can overcome this.
The best way is not to deliver your promised-freebie right on the thank you page (this is open to abuse, and gets lower email response).
The best way is to show people, on the thank you page, how they can find your freebie in their email inbox.
This way, they can only get it, if they actually enter a valid email address.
This is, itself, a very cool way to get people to confirm their intent without sending them those pointless and annoying "confirm your email" emails...
What's more, using double opt in is not a smart move because;