Email open rates are a quick and easy way to see how effective your email marketing is

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Getting your emails opened is only one of the key metrics here, though.

First, you need to get your email delivered, then noticed, and so on..

I call this "The Waterfall Process";

1. Get delivered (Deliverability)
2. Make sure your email stands out in the inbox
3. Ensure your email is opened (Open rate)
4. Do prospects read the opening line of your email? (Hookability)
5. Do they continue to read the rest of your email? (Readability)
6. Does the prospect click the link? (Click through rate)
7. Do they buy the offer / take action? (Return on investment - ROI)

So how do you actually calculate open rates for emails?

Like this:

How to Calculate Open Rates for Emails

So the question now is...


Step 2. What is a Good Open Rate for Emails?
You're working hard on your email marketing and you want to know;

What is a good open rate?

Recently, email open rates have taken a downturn across all indsutries.

Don't worry though.


Here's the year-on-year, benchmark for argentina number data email open rates;

Benchmark Open Rates for Emails

[Image Source: SuperOffice]

If your open rate is somewhere between 15%-25% then you are doing okay.

This is, according to CampaignMonitor, a generally-accepted range.

Now let's take a look at some recent, industry-wide data to see how your open rate compares.

Here's the average open rate across all industries;