Digital Transformation in Small and Medium-sized Companies: Start Here
Posted: Sun Dec 22, 2024 6:50 am
2020 promises to be a positive year for the economy as a whole. When the opportunity arises, you need to be ready. And there are already very well-prepared people. These are the companies that are already practicing the concepts directly linked to digital transformation in their companies and in their own careers: greater efficiency, agility, data based on reality and more assertive business decision-making are the main gains of a company that already speaks the language of digital. But after all, where should you, as a small and medium-sized business owner, start? Is digital transformation for you? Let's find out together.
Well, I can say with certainty and without fear of being wrong that yes. Digital transformation is for everyone!
The reality is that digital transformation is already a prerequisite russia number competitiveness and even survival, depending on some sectors. Contrary to what one might imagine, digital transformation is not only about technology, but also, and to a large extent, about the culture and people in companies.
So is digital transformation a deeper change? Without a shadow of a doubt!
Imagine that all of a sudden, new tools and new goals are implemented and that your employees will now need to know exactly what the company wants with all that change and what results it is expecting from it. This also directly affects careers, with some disappearing and others emerging or adapting. Quite challenging, isn't it? The entire market is still learning how to deal with digital transformation and your company will be no exception. Therefore, changing the organizational culture will be crucial to adapt all management and processes to what digital transformation offers.
Let's start by taking a good look at the first steps:
1 – Identify your differences
Identify your differences
Digital transformation is forcing many organizations to take a step back and practically rediscover themselves in the face of new market challenges. We are in a process of changing consumer behavior and management tools. All of this makes it necessary to rethink how your company contributes to a better world and what it has to offer that sets you apart from your competitors. After all, you probably now have competitors not only in your region but throughout Brazil due to the internet and the digitalization of the economy. This can be a painful exercise, without a doubt. You may reach results that require you to rethink your entire product or service. The first step to advancing in digital transformation is: clarity about your differentiator.
2 – Reviewing the company culture
Reviewing the company culture
With the difference defined, it is now time to analyze your company's culture. After all, what is a company's culture? Culture is nothing more than the organizational identity and the values and processes it prioritizes to achieve its goals. For example: in every corner of Brazil there are different cultures and ways of expressing common goals: art, music, dance, etc. The idea of corporate culture is no exception to this reality.
What does your company prioritize the most? What types of goals? Does it have an identity that focuses more on customer experience? Does it have a vision that emphasizes innovation? Is it a more conservative company? Disruptive? All of this involves culture, and this combination of countless ways of dealing with different situations shapes the culture of the organization. Once the culture is defined, employees, processes, and objectives need to be supported. A strong culture sets you apart from the rest and makes the organization unique. Just as an individual has a unique identity, an organization also needs to be unique.
Here at Harve, we have a very strong culture focused on the Data Driven concept (decision-making based on data), an extremely qualified and lean team, and process automation so that we can have more and more time to take care of the Harve student experience and learning. All of our actions revolve around these principles.
Well, I can say with certainty and without fear of being wrong that yes. Digital transformation is for everyone!
The reality is that digital transformation is already a prerequisite russia number competitiveness and even survival, depending on some sectors. Contrary to what one might imagine, digital transformation is not only about technology, but also, and to a large extent, about the culture and people in companies.
So is digital transformation a deeper change? Without a shadow of a doubt!
Imagine that all of a sudden, new tools and new goals are implemented and that your employees will now need to know exactly what the company wants with all that change and what results it is expecting from it. This also directly affects careers, with some disappearing and others emerging or adapting. Quite challenging, isn't it? The entire market is still learning how to deal with digital transformation and your company will be no exception. Therefore, changing the organizational culture will be crucial to adapt all management and processes to what digital transformation offers.
Let's start by taking a good look at the first steps:
1 – Identify your differences
Identify your differences
Digital transformation is forcing many organizations to take a step back and practically rediscover themselves in the face of new market challenges. We are in a process of changing consumer behavior and management tools. All of this makes it necessary to rethink how your company contributes to a better world and what it has to offer that sets you apart from your competitors. After all, you probably now have competitors not only in your region but throughout Brazil due to the internet and the digitalization of the economy. This can be a painful exercise, without a doubt. You may reach results that require you to rethink your entire product or service. The first step to advancing in digital transformation is: clarity about your differentiator.
2 – Reviewing the company culture
Reviewing the company culture
With the difference defined, it is now time to analyze your company's culture. After all, what is a company's culture? Culture is nothing more than the organizational identity and the values and processes it prioritizes to achieve its goals. For example: in every corner of Brazil there are different cultures and ways of expressing common goals: art, music, dance, etc. The idea of corporate culture is no exception to this reality.
What does your company prioritize the most? What types of goals? Does it have an identity that focuses more on customer experience? Does it have a vision that emphasizes innovation? Is it a more conservative company? Disruptive? All of this involves culture, and this combination of countless ways of dealing with different situations shapes the culture of the organization. Once the culture is defined, employees, processes, and objectives need to be supported. A strong culture sets you apart from the rest and makes the organization unique. Just as an individual has a unique identity, an organization also needs to be unique.
Here at Harve, we have a very strong culture focused on the Data Driven concept (decision-making based on data), an extremely qualified and lean team, and process automation so that we can have more and more time to take care of the Harve student experience and learning. All of our actions revolve around these principles.