In general, a manager must be able to lead clients and conclude contracts. This is most often the case in small organizations. Then he receives a specific sales plan-task, like other managers in the department.
The manager is required to join the most important meetings for the company and negotiations with VIP clients.
He is obliged to participate in resolving disputes and preventing conflict situations.
In addition, the sales manager's responsibilities vietnam telegram include holding or participating in numerous meetings within the company, for example, with employees of the marketing department, production, and with the organization's management.
Providing support to counterparties after the sale of the product
The company communicates with customers through the sales department. They should be able to contact the sales manager with questions and problems after purchasing the product.
The professionalism of employees in this aspect largely forms the general impression of the company among clients. It will then be discussed among potential buyers as well.
Providing support to counterparties after the sale of the product
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The manager is obliged to cultivate in subordinates unconditional respect and attention to clients, a willingness to show them comprehensive support and care at all stages of cooperation.
The head of the sales department must initiate changes in the company's products or services. He is on the front line of communication with clients and is the first to learn about their problems. He must familiarize himself with the market situation, analyze competitors. His task is to formulate and convey such proposals to the management of the enterprise and other departments.
The head of the sales department should interact most closely with marketing. He should fully exchange his knowledge and ideas, discuss options for action plans taking into account information from customers and the current market situation.
Sales Manager Skills
Sales efficiency and, therefore, the profitability of the enterprise mainly depends on the Manager. Therefore, he must have important professional skills and competencies.
A sales manager must have a deep understanding of issues such as:
the company's product line, characteristics and features of each product;
business plan for a product distribution company;
best practices for advertising campaigns;
sales scripts used in the company;
CRM databases;
strategic aspects of management;
Fundamentals of economics, marketing and management;
Basics of personnel management;
psychology and ethics of business communication with clients;
Fundamentals of legal regulation of commercial activities.
The Head of Sales must confidently possess the following skills:
forming an effective team focused on achieving goals;
creation of an original sales proposal to increase sales volumes without additional costs;
formation of a motivation system for subordinates;
adequate formulation of tasks (realistic and achievable);
setting priorities based on the urgency and importance of tasks;
the ability to make responsible decisions independently.
An important component of a good manager is the ability to select sales tools and methods that work in a given situation. This is possible if you have:
knowledge of marketing methods;
deep understanding of the market situation, target audience and competitive environment;
ability to meet customer needs;
understanding the basics of financial management;
experience in managing CRM systems, understanding how to use them to improve customer relationships and increase sales efficiency;
skills to analyze the market, develop and launch new products, implement marketing strategies;
knowledge of relevant legislation and industry development trends.
The ideal sales director combines technical skills and strategic thinking, a broad view of the situation with mastery of sales mechanisms.