Page 1 of 1

Also read: Full-funnel marketing: Feenstra's approach [case]

Posted: Sat Dec 21, 2024 4:06 am
by Arzina699
How do you use in-market target groups?
As with other audiences, you can choose to use targeting or observation when using in-market audiences. This allows you to use different tactics when you want to use them for your search ads:

Add the in-market audience to a campaign for observation. When you have collected enough data, check whether the performance is better among this group and adjust your bid accordingly (of course you can also start with a small bid adjustment right away).
Is your chosen target group performing very well? Create a separate campaign and choose targeting. You can now not only adjust your bid, but also better tailor your ad texts to this phase of the purchasing process.
Combine in-market and remarketing lists. This way you approach users who are already interested in your brand and interested in purchasing the products or services you offer.


I often use multiple in-market audiences per campaign, not only to increase my bid, but sometimes also to decrease my bid. In addition, sometimes there are audiences that you didn't think of at first.

For example , someone looking for a personal trainer might also be interested in sportswear and shoes. The audience insights under audience management in Ads can be a useful tool to find germany telegram data these audiences.

The benefits
Using in-market segments in your search campaigns has a number of advantages. By targeting visitors with a higher willingness to buy, your CTR ( click through rate ) and conversion rate will increase. There are no additional costs associated with using the target groups, so you also lower your CPA. All of this benefits your ROI and that is of course what it is all about in the end.

Image

When thinking about your campaign strategy, keep in mind that in-market audiences have a limited reach. In addition, you are probably not the only one trying to entice these people to make a purchase. Your ad, landing page, product and offer will still have to be distinctive compared to your competitors.

What segments are there?
At the moment there are 19 categories from various sectors such as software, clothing, dating services and business services. Something for (almost) everyone. These 19 main categories are generally divided into subcategories and sometimes sub-subcategories (remember, the more specific, the smaller). This brings the number of target group lists to over 650 at the moment. It is expected that this number will only increase further.