We also immediately gain the ability to shorten the email contact lists uk address. Sometimes this is very useful, because links with UTM parameters are quite long, and some channels limit the number of characters available in a single message. This is the case, for example, in the case of SMS campaigns, where a single message can have a maximum of 160 characters (or about 70 in the case of using Polish characters). It is worth mentioning that professional mobile communication platforms, such as mProfi, also have a built-in link shortening functionality. When it comes to advertising mailing , which is not associated with a character limit, a shorter URL can be a good solution from an aesthetic point of view.
Addresses with UTM parameters can also be prepared manually. The first step is to place a question mark after the URL address to which we want to add parameters. An alternative solution is to use the hash sign (#), but this is not recommended. Then we enter the parameter name (utm_source/campaign/medium/content/term/id), the equals sign and the content that we want to assign to it. We separate individual parameters with the & sign. We use only lowercase letters, we do not use Polish characters, and we replace any spaces in the content with the "_" sign, so for example instead of "black friday" we assign "black_friday" to the campaign parameter.
An example link with UTM parameters might look like this:
Marketing in the retail industry, or how to effectively promote a store?
Effective retail marketing , or simply marketing in the retail industry, is now almost essential to achieving success in this sector. Fortunately, there are many ways to implement it. Below we will discuss the most important ones. We invite you to read!
Retail Industry - What is it?
First of all, it is worth explaining what the retail industry is ,