Boost sales of 4k TVs by capitalizing on a major sporting event to experience football as if you were in the stands!
SOLUTION
BUT collaborated with Sinch to create a Rich SMS with gamification. In order to make the offer even more attractive, BUT implemented a penalty shootout game in its Rich SMS to create a link with the current football competition. This interactive game allowed users to score the most GOALS (no pun intended!). Customers were then redirected to a selection of products at up to -30%.
Redirection rate
BUT customers are very fond of fun and interactive mechanics! The operation generated an excellent redirection rate of 48% to the but.fr site!
"By combining the Rich SMS channel and interactive game, we were able to engage our customers in a fun way while stimulating our customers' engagement with our television offering for this summer taiwan contact number which promises to be sporty" explains Sonia DAHECH, Omnichannel, Traffic and Data Director at BUT. How to engage your customers and boost your sales during Mother’s Day?
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CONTEXT
Mother’s Day is a crucial CRM highlight, offering a unique opportunity for brands to strengthen their emotional connection with customers. By activating the right communication channels, brands can deliver unique experiences to their customers.
For Clarins, Mother's Day is a precious opportunity to strengthen its relationship with its customers. This highlight was combined with the Clarins Privilege Days, which are an unmissable event for the brand's loyal customers.
This year, Clarins has chosen to innovate with communication that is both fun and refined, specially designed to celebrate Mother's Day.
The goal was to create a unique and premium immersive experience, inviting customers to discover the exclusive offers for the occasion.
SOLUTION
The Sinch teams collaborated with Clarins to design a Rich SMS, taking the form of a full-page scratch card referring to the graphic identity of the campaign.
This innovative format allowed to discover the offer of the Privilege Days in an interactive and refined way. The mechanics were designed to offer a premium and engaging customer experience, by arousing the interest of customers.
CONTEXT