This doesn’t always happen. The majority of the time, Baidu will place advertisements at the top, side, or bottom (as you can see in the image below).
Clicking on the images allows you to scroll through them individually. From here, you can also click the forwarding link to the product/image’s original website.
Product listings
Back on the search results page, the second result is a group saudi arabia number of product listings. These come from a part of Baidu called b2b.baidu.com, which normally handles B2B sales.
eCommerce
Next, we have eCommerce.
Clicking on this forwards me to JD.com, one of the biggest eCommerce platforms in China.
When it comes to purchasing or searching for products, Chinese consumers will usually go directly to the eCommerce platform (JD, Taobao, TMall, Pinduoduo, etc.) rather than searching for the item on Baidu.
However, that’s only if they already have a good idea of what they want to buy.
If the consumer is unsure or still in the research stage, they search Baidu to learn about the different products or services available.
For anything that involves expensive or large financial/time commitments (buying a house or studying abroad), Baidu helps users weigh up the options and make informed decisions.
Q&A
The next result is for China’s premier Q&A platform—Zhihu, which is comparable to Quora. (Baidu owns part of this site.)
Baidu Baike
Baidu Baike is China’s Wikipedia equivalent, and these sites usually have a lot of information about your search item.
Baidu Baike is big enough and important enough to be worthy of its own blog post.
Check out our recent blog post if you want an in-depth introduction to Baidu Baike, how it works, and how to get your entries listed.
Videos
The videos towards the bottom of the page come from different platforms. The skiing machine demonstration video in the image below comes from HaoKan and is part of the Baidu network.