Low lead qualification
Posted: Mon Jan 27, 2025 10:22 am
Advantages of content marketing over CPC ads
Web portals have traditionally relied heavily on SEM and paid advertising. They invest large amounts of money in paid advertising and campaigns, such as Google Adwords, Facebook Ads, Youtube Ads… These campaigns offer companies short-term results: lots of views.
However, they have two fundamental problems:
Your result is only maintained for the duration of the investment.
Low qualification of leads
An ad contains very few cayman islands telegram screening characters for us to clearly define the customer profile we are looking for. Ad results often have high bounce rates because people click on the ad and then realize when they get to our website that it is not what they were looking for. With a content strategy it is different because little by little we reinforce the idea and the customer profile we want to achieve by generating many similar contents, linking them to each other, describing the content through meta tags, etc. In other words, we have much more control over the direction and objectives we give to our contents. In other words, Content Marketing for service portals will generate visitors with a greater probability of becoming clients.
Poor sustainability of results
SEM or ad positioning is like a car that needs to be filled with gas to keep it running. SEO or organic positioning, which is what we achieve through a content marketing strategy, is like a chrysanthemum seed, which does not need to be watered because it will grow over time.
Web portals have traditionally relied heavily on SEM and paid advertising. They invest large amounts of money in paid advertising and campaigns, such as Google Adwords, Facebook Ads, Youtube Ads… These campaigns offer companies short-term results: lots of views.
However, they have two fundamental problems:
Your result is only maintained for the duration of the investment.
Low qualification of leads
An ad contains very few cayman islands telegram screening characters for us to clearly define the customer profile we are looking for. Ad results often have high bounce rates because people click on the ad and then realize when they get to our website that it is not what they were looking for. With a content strategy it is different because little by little we reinforce the idea and the customer profile we want to achieve by generating many similar contents, linking them to each other, describing the content through meta tags, etc. In other words, we have much more control over the direction and objectives we give to our contents. In other words, Content Marketing for service portals will generate visitors with a greater probability of becoming clients.
Poor sustainability of results
SEM or ad positioning is like a car that needs to be filled with gas to keep it running. SEO or organic positioning, which is what we achieve through a content marketing strategy, is like a chrysanthemum seed, which does not need to be watered because it will grow over time.