Then we thought out a strategy
Posted: Tue Jan 28, 2025 5:05 am
It is clear that YouTube is a platform where content is consumed by the entire world, with the exception of some individual countries where YouTube is not available. But we are interested exclusively in the target audience. Currently, our channel has 17,400 subscribers, 93% of whom are women.
It took EVA.UA quite a long time to decide to launch its own YouTube channel. We calculated budgets, agreed on details, weighed the benefits and risks. Unfortunately, the lockdown helped speed up the situation. At that time, many consumers massively switched to computers. The level of content consumption on YouTube increased worldwide.
The first sections, and went on air with the first launches in May 2020. We had 5 sections, asia rcs data a test period for pumping and getting to know the audience.
Three months have passed, and we have reduced the number of sections to three. From the initial ones, we left the news digest. The rest of the sections were transformed and replaced with new ones. For example, "Unlike", "For all 100 for 100".
It took EVA.UA quite a long time to decide to launch its own YouTube channel. We calculated budgets, agreed on details, weighed the benefits and risks. Unfortunately, the lockdown helped speed up the situation. At that time, many consumers massively switched to computers. The level of content consumption on YouTube increased worldwide.
The first sections, and went on air with the first launches in May 2020. We had 5 sections, asia rcs data a test period for pumping and getting to know the audience.
Three months have passed, and we have reduced the number of sections to three. From the initial ones, we left the news digest. The rest of the sections were transformed and replaced with new ones. For example, "Unlike", "For all 100 for 100".