Slogan, pay-off, tagline or motto: what's the difference?

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Introduction
The one-liner meaning is easy: a (often witty) statement that is no longer than one sentence. But there are other terms that come up regularly in the marketing world. That makes it complicated, because ... what's really the difference between all these terms? Don't they all just mean the same thing? What is actually the difference between a slogan, payoff, tagline and motto? After reading the following, you'll know exactly!

What is a slogan?
So a slogan is a short phrase that gets to the heart of a brand or company, summarizing what your company or product stands for. A slogan is usually used for a campaign or promotion. The shelf life is shandong mobile numbers list therefore slightly shorter, as an advertising slogan can change with each marketing campaign. In this way, a brand can test different approaches to the target audience for each campaign. The goal is to excite the target audience for the campaign in a catchy way. A successful slogan can eventually become the payoff of a company or brand. Apple' s payoff "Think different," for example, was originally the company's slogan in a 1997 marketing campaign. Other well-known slogans and strong catchphrases include "Yes, the Hypothecary" and "Hello Jumbo.

Tip when you are going to come up with / invent / create your own slogan: test the success of a company's new slogan in several areas, for example with people outside the company but also in Google: isn't a similar slogan already used by another company?