In addition, using the Taplink service, we created a uk whatsapp number micro-landing page, which was linked to from the profile header.
For this microsite, we have selected key information such as:
key benefits of contacting the company - for example, increasing engine power up to 40%;
questions and answers - to work out objections from potential clients;
map and clickable phone number.
Now the account looked presentable and gave the impression of being a representative of a serious company. It was possible to move on to the next stage - creating, setting up and launching targeted advertising.
3. Preparation of creatives
We prepared a number of creatives — advertising banners for our targeted advertising . Some of them used the advertising technique "Before and After". This time-tested method was perfect for this service. We placed an image of a typical foreign car on a bright background, the owners of which often applied for the chip tuning service. Next to it, we indicated some technical parameter of the car before and after chip tuning. For example, this creative, built on this principle, turned out to be a record-breaker — later it brought high-quality clicks for only 5 rubles:
We also tested the "from pain" approach, the key desire of the client. The target audience is men with average and high income. Often, a car for them is not only a means of transportation, but also an expression of status. And the idea of a car's status echoes power, "drive". Such potential clients asked themselves the question "How to increase engine power?" Accordingly, we offered them a solution to this problem:
Good foreign cars are bought by people who have money. And money usually only appears in the hands of those who know how to count it. Such people have always asked questions like "How to reduce fuel consumption". In our next creative, we directly identified this question that worries people and offered an extremely specific solution - reducing fuel costs by 20%:
Please note:
1) We inform the time during which the service will be provided. It is only a couple of hours. Tempting and convenient.
2) We call the user to a specific action: "Pull up and write to direct." That is, not "contact us" or a vague "contact us," but literally "swipe up on the touch screen of the smartphone that you are currently holding in your hand." This is how we engage the user in action.
We also prepared two videos (stories). We built them according to a strict system, in particular, using the PMHS marketing formula. To make it clearer, let's storyboard one of these videos according to the stages of this formula:
Pain (pain) - a man appears on the screen in a low-power children's car.
The client experiences a hurtful association with himself.
More pain (increased pain) - the message "Tired of the slow dynamics of the car?" appears.
They sprinkled salt on the already exposed wound, putting the question bluntly.
Hope (hope) - we inform the potential client that chip tuning will help him.
Solve (solution) — we explain that the dynamics can be improved without touching the engine. We suggest subscribing to the Customer's account on Instagram.