In addition to the rise of a new B2B
Posted: Sun Dec 22, 2024 8:04 am
Today, only a few industrial companies are considering how to provide a great B2B customer experience. They focus solely on tactical variables of the B2B Marketing Mix such as price, cost efficiency or product.
This is a dangerous fact given the great global how to get australia whatsapp number competitiveness, volatility of the environment, and commoditization of the product.
professional profile, increasingly digitalized and autonomous, who seeks value in timeless relationships rather than in momentary transactions.
Industrial brands that want to differentiate themselves in the long term are clear that understanding and influencing all of their customer's interactions in their B2B Customer Journey (working to improve it) is much more efficient than working only on the price variable.
These brands help rather than sell and also provide greater value in the main "Job" of their industrial client: earning money through differentiation or process efficiency.
This is a dangerous fact given the great global how to get australia whatsapp number competitiveness, volatility of the environment, and commoditization of the product.
professional profile, increasingly digitalized and autonomous, who seeks value in timeless relationships rather than in momentary transactions.
Industrial brands that want to differentiate themselves in the long term are clear that understanding and influencing all of their customer's interactions in their B2B Customer Journey (working to improve it) is much more efficient than working only on the price variable.
These brands help rather than sell and also provide greater value in the main "Job" of their industrial client: earning money through differentiation or process efficiency.