What are Facebook Collection Ads?
Posted: Tue Jan 28, 2025 8:38 am
Facebook ads can deliver text as well as one or more still images or videos in a variety of combinations, and these combinations are called ad formats.
A collection is one of the five ad formats available for Facebook advertising, and Facebook ads delivered through a collection are called Facebook collection ads.
Specifically, a collection is an advertising format manufacturing directors email lists that displays one large still image, video, or slideshow of the main product, and below it, four images of products related to the main product are displayed side-by-side as sub images, as shown below.
Source: Collection Ads (Facebook for Business)
When you click on the main visual or sub still image, a product introduction page will be displayed full screen within the app, and by tapping on each product on that page, you will be redirected to the company's website.
An instant experience is a full-screen product page that appears when you click on an ad.
Placements and media where Facebook Collection Ads can be used
Facebook ads can be posted on four platforms: Facebook, Instagram, Messenger, and Audience Network, and they can be posted in a wide variety of locations on each platform.
However, not all of these placements allow collection ads.
There are only three Facebook ad placements where collection ads can actually be used:
Facebook Feed
Instagram Stories
Instagram Feed
Also, because Collections is an ad format specifically for mobile devices, Facebook Collections ads will not be displayed on the PC version.
Key Features of Facebook Collection Ads
It is possible to approach users at a wide range of stages, from awareness to purchase.
Before purchasing a product or service, people must become aware of it, consider it while comparing it with competing products, and finally make the purchase.
Generally speaking, web advertising is limited to ads that can only reach users at a certain level, such as ads to raise awareness of products and services, or ads that encourage people who are in the comparison and consideration stage to make a purchase.
However, Facebook Collection Ads can approach users at all purchasing levels: those who are not yet aware of your product or service, those who are already aware of it but not yet interested and want to increase their desire to purchase and encourage them to compare and consider, and those who are in the comparison and consideration stage but have not yet made a purchase and want to encourage them to purchase your product or service.
Specifically, this is because collection ads are displayed to users while they are casually browsing Facebook or Instagram, and they can also include detailed information about a wide variety of products.
A collection is one of the five ad formats available for Facebook advertising, and Facebook ads delivered through a collection are called Facebook collection ads.
Specifically, a collection is an advertising format manufacturing directors email lists that displays one large still image, video, or slideshow of the main product, and below it, four images of products related to the main product are displayed side-by-side as sub images, as shown below.
Source: Collection Ads (Facebook for Business)
When you click on the main visual or sub still image, a product introduction page will be displayed full screen within the app, and by tapping on each product on that page, you will be redirected to the company's website.
An instant experience is a full-screen product page that appears when you click on an ad.
Placements and media where Facebook Collection Ads can be used
Facebook ads can be posted on four platforms: Facebook, Instagram, Messenger, and Audience Network, and they can be posted in a wide variety of locations on each platform.
However, not all of these placements allow collection ads.
There are only three Facebook ad placements where collection ads can actually be used:
Facebook Feed
Instagram Stories
Instagram Feed
Also, because Collections is an ad format specifically for mobile devices, Facebook Collections ads will not be displayed on the PC version.
Key Features of Facebook Collection Ads
It is possible to approach users at a wide range of stages, from awareness to purchase.
Before purchasing a product or service, people must become aware of it, consider it while comparing it with competing products, and finally make the purchase.
Generally speaking, web advertising is limited to ads that can only reach users at a certain level, such as ads to raise awareness of products and services, or ads that encourage people who are in the comparison and consideration stage to make a purchase.
However, Facebook Collection Ads can approach users at all purchasing levels: those who are not yet aware of your product or service, those who are already aware of it but not yet interested and want to increase their desire to purchase and encourage them to compare and consider, and those who are in the comparison and consideration stage but have not yet made a purchase and want to encourage them to purchase your product or service.
Specifically, this is because collection ads are displayed to users while they are casually browsing Facebook or Instagram, and they can also include detailed information about a wide variety of products.