Eye-Catching Visuals
Posted: Tue Jan 28, 2025 8:47 am
What Elements Should a Great Sell Sheet Include?
How do you actually create a top-level sales sheet for your team? Let’s discuss the elements that will help you connect with prospective customers, earn their trust, and elevate your sales process.
Your Brand Logo + Product Name
Make sure your one-page document features your brand logo and product name. This may seem like simple advice, but you'd be surprised how many people forget it.
Prospects should glance at your sell sheet and know exactly who your company is and the product you want to sell them. If they don’t, your one-pager doesn’t adequately display your brand identity and needs to be adjusted. Simple as that.
Now, don’t get too crazy here. You don’t have a ton of room. This is a one-page document, after all. Make sure your brand logo and product name are recognizable, but not overbearing.
Let’s talk graphics. To grab your target audience’s attention, use pakistan telegram data high-quality, full-color design elements that spark curiosity.
It doesn’t matter if you personally hand these marketing materials to prospective clients, or send them to their offices via a direct mail campaign. They need to make your recipients think, “What’s this? I should probably take a closer look and read every single word on the page!”
Your brand logo is a good start, but it’s not enough. Include pictures of your product—from multiple angles, if you can swing it. Graphs, symbols, and other infographic-type elements are great, too. As long as they match your brand identity and fit the space, add them in.
Why is this so important? Because the average person only reads 20 percent of the text put in front of them when there are more than 600 words. So don’t skimp on sell sheet design.
An Attention-Grabbing Headline
Next up, your headline.
How do you actually create a top-level sales sheet for your team? Let’s discuss the elements that will help you connect with prospective customers, earn their trust, and elevate your sales process.
Your Brand Logo + Product Name
Make sure your one-page document features your brand logo and product name. This may seem like simple advice, but you'd be surprised how many people forget it.
Prospects should glance at your sell sheet and know exactly who your company is and the product you want to sell them. If they don’t, your one-pager doesn’t adequately display your brand identity and needs to be adjusted. Simple as that.
Now, don’t get too crazy here. You don’t have a ton of room. This is a one-page document, after all. Make sure your brand logo and product name are recognizable, but not overbearing.
Let’s talk graphics. To grab your target audience’s attention, use pakistan telegram data high-quality, full-color design elements that spark curiosity.
It doesn’t matter if you personally hand these marketing materials to prospective clients, or send them to their offices via a direct mail campaign. They need to make your recipients think, “What’s this? I should probably take a closer look and read every single word on the page!”
Your brand logo is a good start, but it’s not enough. Include pictures of your product—from multiple angles, if you can swing it. Graphs, symbols, and other infographic-type elements are great, too. As long as they match your brand identity and fit the space, add them in.
Why is this so important? Because the average person only reads 20 percent of the text put in front of them when there are more than 600 words. So don’t skimp on sell sheet design.
An Attention-Grabbing Headline
Next up, your headline.