Make the Purchase a No-Brainer
Posted: Tue Jan 28, 2025 9:14 am
Need
It’s time to ask qualifying questions that help you understand their problems and whether you have the right solution to solve them.
These questions will vary greatly depending on the industry and solution, which is why I recommended before that you become an expert in your field. The goal here is to figure out what they truly need and how you can provide that, and NOT jump into talking about your solution too early on. Uncover needs first; talk about your solution later.
Timing
Need is great—but the timing has to be right for this to work.
For example, if you’re in real estate, a young couple sweden telegram data might just be thinking about buying a house but won’t be ready until next year. You should still do your best to build a relationship with them and keep a lookout for what they need, as it can pay off later, but it’s good to know for your pipeline that they aren’t looking right now.
The same goes for business-to-business sales, where budgeting cycles and other timing considerations come into play.
So, what happens when a potential customer doesn’t match your qualification criteria?
The best customer experience you can give is being honest—if they’re not an ideal customer for you, tell them straight out that this isn’t going to work, and they won’t see the results they’re expecting. That way, only high-quality leads move forward, and you protect your business from bad-fit customers.
At this point, you know exactly what your potential customer needs, the price point they’re working with, and how your offering fits in.
What’s left? Your sales pitch.
It’s time to ask qualifying questions that help you understand their problems and whether you have the right solution to solve them.
These questions will vary greatly depending on the industry and solution, which is why I recommended before that you become an expert in your field. The goal here is to figure out what they truly need and how you can provide that, and NOT jump into talking about your solution too early on. Uncover needs first; talk about your solution later.
Timing
Need is great—but the timing has to be right for this to work.
For example, if you’re in real estate, a young couple sweden telegram data might just be thinking about buying a house but won’t be ready until next year. You should still do your best to build a relationship with them and keep a lookout for what they need, as it can pay off later, but it’s good to know for your pipeline that they aren’t looking right now.
The same goes for business-to-business sales, where budgeting cycles and other timing considerations come into play.
So, what happens when a potential customer doesn’t match your qualification criteria?
The best customer experience you can give is being honest—if they’re not an ideal customer for you, tell them straight out that this isn’t going to work, and they won’t see the results they’re expecting. That way, only high-quality leads move forward, and you protect your business from bad-fit customers.
At this point, you know exactly what your potential customer needs, the price point they’re working with, and how your offering fits in.
What’s left? Your sales pitch.