Top 10 questions about digital marketing
Posted: Tue Jan 28, 2025 9:59 am
In recent years, Agência Area Web has been helping several companies to succeed with Digital Marketing, and we have come across some doubts that are common to many entrepreneurs. With that in mind, we decided to write about the subject to help those who are starting out and are faced with the same questions:
1) What is Digital Marketing?
Digital marketing is the set of promotional and communication actions that a company (or business) carries out online with the aim of attracting new business, creating relationships and developing a brand identity.
It uses several digital platforms, such as websites, social networks, email marketing, among many other solutions. It has several advantages over traditional marketing, and allows for a greater return on investment.
Furthermore, digital marketing is easier to analyze and measure, as it has clearer metrics and has become essential for companies in all markets, whether they are B2B (companies that sell products and services to other companies) or B2C (companies that sell products or services to consumers).
2) What does a Digital Marketing Agency do?
A Digital Marketing Agency seeks to help companies create jamaica whatsapp data a Marketing strategy focused on digital media. To do this, the agency takes into account the target audience, the digital tools available, which tools the client will use and what the client's objectives are with Digital Marketing (brand awareness, customer attraction, a specific campaign, etc.).
This strategy involves a rigorous selection of the target audience, the digital tools to be used, optimization for search engines, presence and promotion on social networks, content creation, and the ability to analyze and measure all actions.
3) How to choose the best Digital Marketing Agency for your company?
We live in a highly competitive era, in which all companies will need the services of a digital marketing agency . Companies that are not relevant in digital channels will have a hard time surviving.
The trend is therefore towards an increase in the number of agencies that provide digital marketing services. So, how can you differentiate between the most competent and best suited to your business?
Want to find a good digital marketing agency, but don't know how?
If you search for a digital marketing agency online , you will find a variety of results. Some of these agencies will be suitable for the size of your business, while others will not be. It is best to research the clients of each agency to get an idea of the type and size of companies that use the services of that digital marketing agency .
Knowing this, you should then try to research the competence of that agency.
Outcome indicators are important
Using the clients of each digital marketing agency as a reference , do random searches on Google, looking for the keywords most closely linked to the respective markets, and see what the results are for each one.
If a digital marketing agency has many clients in the top search engine results, this could be a sign that they are actually doing a good job.
4) My company's website is out of date. Can I start digital marketing with it like this?
No. Updating or building a new website is essential to starting digital marketing actions . The website is the main channel for centralizing information and is the place where actions will be directed to generate new visits and leads. SEO must be very well structured, as this set of techniques has the main objective of making your website more user-friendly for search engines (Google). Working keywords into the website content is extremely important for it to be better positioned in organic search results.
5) How do I know if my company needs a new website?
Web design has evolved over the years, and the resources available and the technology used to create websites are much more advanced than they were a few years ago. Today, it is important to have the possibility of interaction between your website and the main social networks, allowing the content produced for the website to be published on these platforms through the sharing of information.
Making the decision to renew your company's website is a sign of renewal for the company itself, which in doing so conveys to its customers and partners its concern for offering an updated and functional service.
It is very common to see websites that are visually acceptable, with a design in line with the industry and target audience, but which fail to be maintained, presenting links that do not work and outdated content.
6) Do I need to plan to start digital marketing actions?
Yes. Planning is essential. It is through planning that objectives are aligned with the actions to be taken. Defining your target audience is extremely important. All communication must be well thought out, so that we speak to the right people. Keyword studies are also carried out during planning, which is the basis for good SEO work on the website.
7) Do I need to improve my business's visual identity to start a marketing project?
Yes. When we start marketing planning, the visual identity is also analyzed to assess whether it is well structured and whether it conveys the company's values and concepts. Visual identity is essential for digital marketing; your company's brand needs to be compatible with digital media in order to be well explored.
8) I want to do just one digital marketing action. Will I be able to get results?
Hardly. Digital marketing requires a strategy of interconnected actions, structured based on planning. Appearing on the internet once and then disappearing again will not bring any return, as your company needs to have a constant digital presence, so that it is possible to analyze and adjust actions according to your target audience.
9) How long does it take for Digital Marketing to generate returns?
Knowing how long it takes for digital marketing to generate a return on investment is a very common and important question. It is important to note that digital marketing strategies should be focused on the medium and long term, as it is necessary to constantly produce quality content to generate a volume of searches that result in traffic that can mean a higher number of sales.
However, in parallel with content production, it is possible to invest in other strategies so that the return is already measurable in the first months of work. For example, creating a Landing Page with informative material and distributing it to an existing contact database or using an advertising strategy are ways to speed up the process and guarantee more results in the short term.
10) I want to reach decision makers. Can I do this through Digital Marketing?
This question is simple to answer, because it is usually asked by decision-makers who are in a sales meeting with one of our consultants. And we answer: “yes, and the proof of that is that we came to you”.
How is this possible? Decision-makers are also online and have questions or are looking for information that may be useful in their daily lives. Therefore, your company needs to appear at the right time to capture the attention of this audience and from there, start a personalized relationship to guide them through a purchasing flow towards your product or service.
1) What is Digital Marketing?
Digital marketing is the set of promotional and communication actions that a company (or business) carries out online with the aim of attracting new business, creating relationships and developing a brand identity.
It uses several digital platforms, such as websites, social networks, email marketing, among many other solutions. It has several advantages over traditional marketing, and allows for a greater return on investment.
Furthermore, digital marketing is easier to analyze and measure, as it has clearer metrics and has become essential for companies in all markets, whether they are B2B (companies that sell products and services to other companies) or B2C (companies that sell products or services to consumers).
2) What does a Digital Marketing Agency do?
A Digital Marketing Agency seeks to help companies create jamaica whatsapp data a Marketing strategy focused on digital media. To do this, the agency takes into account the target audience, the digital tools available, which tools the client will use and what the client's objectives are with Digital Marketing (brand awareness, customer attraction, a specific campaign, etc.).
This strategy involves a rigorous selection of the target audience, the digital tools to be used, optimization for search engines, presence and promotion on social networks, content creation, and the ability to analyze and measure all actions.
3) How to choose the best Digital Marketing Agency for your company?
We live in a highly competitive era, in which all companies will need the services of a digital marketing agency . Companies that are not relevant in digital channels will have a hard time surviving.
The trend is therefore towards an increase in the number of agencies that provide digital marketing services. So, how can you differentiate between the most competent and best suited to your business?
Want to find a good digital marketing agency, but don't know how?
If you search for a digital marketing agency online , you will find a variety of results. Some of these agencies will be suitable for the size of your business, while others will not be. It is best to research the clients of each agency to get an idea of the type and size of companies that use the services of that digital marketing agency .
Knowing this, you should then try to research the competence of that agency.
Outcome indicators are important
Using the clients of each digital marketing agency as a reference , do random searches on Google, looking for the keywords most closely linked to the respective markets, and see what the results are for each one.
If a digital marketing agency has many clients in the top search engine results, this could be a sign that they are actually doing a good job.
4) My company's website is out of date. Can I start digital marketing with it like this?
No. Updating or building a new website is essential to starting digital marketing actions . The website is the main channel for centralizing information and is the place where actions will be directed to generate new visits and leads. SEO must be very well structured, as this set of techniques has the main objective of making your website more user-friendly for search engines (Google). Working keywords into the website content is extremely important for it to be better positioned in organic search results.
5) How do I know if my company needs a new website?
Web design has evolved over the years, and the resources available and the technology used to create websites are much more advanced than they were a few years ago. Today, it is important to have the possibility of interaction between your website and the main social networks, allowing the content produced for the website to be published on these platforms through the sharing of information.
Making the decision to renew your company's website is a sign of renewal for the company itself, which in doing so conveys to its customers and partners its concern for offering an updated and functional service.
It is very common to see websites that are visually acceptable, with a design in line with the industry and target audience, but which fail to be maintained, presenting links that do not work and outdated content.
6) Do I need to plan to start digital marketing actions?
Yes. Planning is essential. It is through planning that objectives are aligned with the actions to be taken. Defining your target audience is extremely important. All communication must be well thought out, so that we speak to the right people. Keyword studies are also carried out during planning, which is the basis for good SEO work on the website.
7) Do I need to improve my business's visual identity to start a marketing project?
Yes. When we start marketing planning, the visual identity is also analyzed to assess whether it is well structured and whether it conveys the company's values and concepts. Visual identity is essential for digital marketing; your company's brand needs to be compatible with digital media in order to be well explored.
8) I want to do just one digital marketing action. Will I be able to get results?
Hardly. Digital marketing requires a strategy of interconnected actions, structured based on planning. Appearing on the internet once and then disappearing again will not bring any return, as your company needs to have a constant digital presence, so that it is possible to analyze and adjust actions according to your target audience.
9) How long does it take for Digital Marketing to generate returns?
Knowing how long it takes for digital marketing to generate a return on investment is a very common and important question. It is important to note that digital marketing strategies should be focused on the medium and long term, as it is necessary to constantly produce quality content to generate a volume of searches that result in traffic that can mean a higher number of sales.
However, in parallel with content production, it is possible to invest in other strategies so that the return is already measurable in the first months of work. For example, creating a Landing Page with informative material and distributing it to an existing contact database or using an advertising strategy are ways to speed up the process and guarantee more results in the short term.
10) I want to reach decision makers. Can I do this through Digital Marketing?
This question is simple to answer, because it is usually asked by decision-makers who are in a sales meeting with one of our consultants. And we answer: “yes, and the proof of that is that we came to you”.
How is this possible? Decision-makers are also online and have questions or are looking for information that may be useful in their daily lives. Therefore, your company needs to appear at the right time to capture the attention of this audience and from there, start a personalized relationship to guide them through a purchasing flow towards your product or service.