The Power of Interactive Video Quizzes in Capturing High-Quality Leads
Posted: Tue Jan 28, 2025 10:12 am
In my training, I cover many powerful, scientifically proven ways that salespeople can pitch their solutions. From unleashing hidden enemies to priming the conversation with questions, and even formulaic storytelling. But regardless of the modality, one of the core, underlying principles behind the most effective pitches remains the same; they lead with problems, not solutions.
The Power of Problems
In Sell The Way You Buy, I share research gambling data thailand that illustrates how feelings are the primary motivator behind all our purchasing decisions. And because humans are biologically programmed to elevate the importance of threats in our environment, feelings of pain and loss catalyzed by problems not only represent a powerful message delivery mechanism but can elevate the sense of urgency to act on those feelings.
Feelings also operate on a faster neural pathway than thoughts, bypassing the more extensive cognitive processing that solution and benefit-related messages go through.
To experience how solution/benefit and problem-related pitches differ, consider how two types of pitch narratives for a similar product would sound:
The Power of Problems
In Sell The Way You Buy, I share research gambling data thailand that illustrates how feelings are the primary motivator behind all our purchasing decisions. And because humans are biologically programmed to elevate the importance of threats in our environment, feelings of pain and loss catalyzed by problems not only represent a powerful message delivery mechanism but can elevate the sense of urgency to act on those feelings.
Feelings also operate on a faster neural pathway than thoughts, bypassing the more extensive cognitive processing that solution and benefit-related messages go through.
To experience how solution/benefit and problem-related pitches differ, consider how two types of pitch narratives for a similar product would sound: