Key elements of the corporate identity of the medical center
Posted: Wed Jan 29, 2025 3:20 am
A complete corporate style for a medical center necessarily includes the following attributes.
Trademark
A trademark or trade mark is a registered according to all the rules pictorial, verbal, three-dimensional, sound (or a combination of several of these components) designation used by the owner apparel company database of the company to identify it to customers. In addition, a trademark is the central element of any corporate style.
Corporate identity of the medical center
But the function of a trademark is not only to enable people to distinguish one company from another offering similar goods or services. A trademark establishes the legal priority of its owner and thus protects the latter from unfair competition.
All trademarks can be divided into five main types:
Word trademark.
It can be registered both in verbal and original graphic form. In the latter case, it will be a logo that can refer to both the full name of the company ("Nokia", "Panasonic") and the abbreviated one (IBM, MTS). It can also designate a product group or the name of a specific product (Fanta).
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
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How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
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Approximately four-fifths of all existing trademarks are registered in the form of a logo.
Figurative trademark.
This element of corporate identity – including for medical centers – is a drawing or emblem, necessarily original. It can be an image of some creature or object, a figure of any shape, a symbol, an ornament or even an abstraction.
Volumetric sign.
Its main difference from the previous version is that the images of an object, figure or combination of lines are three-dimensional.
Sound trademark.
It consists of various kinds of melodies, sounds and noises, registered in the established order.
Combined trademarks.
They are created by combining the types presented above, the most common of which is a combination of images and words.
Brand block
This element of the corporate identity of medical centers is rarely limited to one image or color; a combination of two or more main components is more often used. Usually, the emblem of the institution and its logo are placed next to each other. A corporate slogan is often added to them.
Corporate identity of the medical center
Some institutions place the full name of the organization, its contact information and bank details, a list of services and individual phrases in their corporate blocks. For example, in the corporate block of Sberbank of Russia and even on some of its signs you can read: "Founded in 1841".
The requirements for the brand block and the sign are almost identical. The block must be clearly visible, easy to read and easy to remember. Only original blocks are subject to registration.
Many medical centers place such a block in the form of an element of corporate symbols on their documentation, business letterheads, business cards, and even in advertising.
If the block is well designed, it can be easily divided into independent parts, each of which can be used separately from the others. The only thing is to ensure that any of these parts is perceived by the audience without separation from the whole and indicates a specific medical center.
Trademark
A trademark or trade mark is a registered according to all the rules pictorial, verbal, three-dimensional, sound (or a combination of several of these components) designation used by the owner apparel company database of the company to identify it to customers. In addition, a trademark is the central element of any corporate style.
Corporate identity of the medical center
But the function of a trademark is not only to enable people to distinguish one company from another offering similar goods or services. A trademark establishes the legal priority of its owner and thus protects the latter from unfair competition.
All trademarks can be divided into five main types:
Word trademark.
It can be registered both in verbal and original graphic form. In the latter case, it will be a logo that can refer to both the full name of the company ("Nokia", "Panasonic") and the abbreviated one (IBM, MTS). It can also designate a product group or the name of a specific product (Fanta).
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153410
Approximately four-fifths of all existing trademarks are registered in the form of a logo.
Figurative trademark.
This element of corporate identity – including for medical centers – is a drawing or emblem, necessarily original. It can be an image of some creature or object, a figure of any shape, a symbol, an ornament or even an abstraction.
Volumetric sign.
Its main difference from the previous version is that the images of an object, figure or combination of lines are three-dimensional.
Sound trademark.
It consists of various kinds of melodies, sounds and noises, registered in the established order.
Combined trademarks.
They are created by combining the types presented above, the most common of which is a combination of images and words.
Brand block
This element of the corporate identity of medical centers is rarely limited to one image or color; a combination of two or more main components is more often used. Usually, the emblem of the institution and its logo are placed next to each other. A corporate slogan is often added to them.
Corporate identity of the medical center
Some institutions place the full name of the organization, its contact information and bank details, a list of services and individual phrases in their corporate blocks. For example, in the corporate block of Sberbank of Russia and even on some of its signs you can read: "Founded in 1841".
The requirements for the brand block and the sign are almost identical. The block must be clearly visible, easy to read and easy to remember. Only original blocks are subject to registration.
Many medical centers place such a block in the form of an element of corporate symbols on their documentation, business letterheads, business cards, and even in advertising.
If the block is well designed, it can be easily divided into independent parts, each of which can be used separately from the others. The only thing is to ensure that any of these parts is perceived by the audience without separation from the whole and indicates a specific medical center.