If you create good content, keep your profile updated and seek out a network of contacts that may interest you, you will obtain several benefits, such as your potential clients being interested in you and you will be able to attract companies that are looking for talent like yours.
The route you must take to get to LinkedIn Analytics in this case has two options:
1.- Through a publication:
me ⇨ view profile ⇨ articles and activity ⇨ see all activity ⇨ publications
2.- Through notifications:
Enter an interaction notice of your publication ⇨ you will reach the publication
In both ways you get to the publication and there you select the statistics button:
LinkedIn Statistics from Posts
By clicking there, you will get all the information about the specific publication you have chosen.
Data provided by LinkedIn Analytics
Let's begin to explain in more depth what LinkedIn Analytics can offer you for your professional profile.
The first thing you can see is the reach, that is, the number of times users have seen your post, and the interactions, that is, the number of times users have commented on or shared your post.
It also expands on that information a little bit more.
The more data the better, right?
Linkedin Analytics - Professional profile data
LinkedIn tells you what type of post it is.
That is, video, image, text…
In this way, by analyzing the reach and interactions of your publications, philippines telephone number you will be able to know what type of publication works best for you.
Another important piece of information to note is the number of comments your posts have, which will help us determine the engagement they have (which, as we have already mentioned, is the interest you have aroused in your audience).
The number of times your post has been shared lets you know which followers are loyal and genuinely interested in you and what you can offer.
Be careful, they may be or become loyal followers.
You'll be able to find out which company the people viewing your posts are from and their job title, allowing you to check if you're targeting the right audience.
And, of course, we will also be able to see the location of the people who access the publications.
You must take all this information into account when creating your content strategy , in which you must fully define your target, know who you want to address, from which sector and in what location.
The above will help you create content of interest to this group.
Once you have designed your strategy, it will be vital to regularly check who you are reaching, why, and whether you are really interested.
Help yourself measure your statistics
We recommend that you record in a document (Excel) the evolution of your publications with the data provided by LinkedIn Analytics.
You can track different variables to get a complete overview of how your posts are performing and what factors make them perform better or worse.