Another great example comes from another of my clients who sends free gasoline cards (which you can well imagine was greatly appreciated when gas prices skyrocketed to $4 per gallon).
Included with the card was a little note that said ‘you filled up my tank, now it’s my turn to fill up yours.’
Little things like that—gestures that don’t need to cost a fortune—can really go a long way to cementing a great business relationship.
Then, Get Creative
Consumer loyalty programs are another great way to generate repeat business.
There are plenty of examples out there, from points programs to gift certificates and special discounts to returning customers.
Why limit those programs just to those who armenia telegram data already know you? Be creative.
If you offer gift certificates to existing clients, include an empty spot where the recipient can choose to forward the offer to a friend or colleague who might not be familiar with your products or services.
This way, everyone wins. Your client helps a friend, the friend saves some money and gains a great new business relationship by getting in contact with you, and you gain a new customer.
The local tennis club to which I belong began a new membership drive.
They emailed existing members and included in the P.S. section the following note: be sure to refer a friend and get one month of your tennis membership free.
Tennis memberships aren’t cheap, so that was a great offer. So I responded to the call to action, sharing the names of all the people who I thought might have interest in joining.
This program was so effective that members were jostling for pole position to be first to share names.