Information by occupation/industry

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Although generally used primarily in BtoB, "purchase/case study" type white papers are also sometimes used by BtoC companies. The advantage of this type of white paper is that it is easy to attract customers' interest, and case study types are used by many companies to effectively acquire leads. However, the disadvantage of this type of white paper is that if you list everything about the product, customers may lose interest.

Therefore, in order to avoid argentina cell phone number list being used as a catalog, it is important to introduce only some products or services as examples rather than listing all products.



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"Profession/Industry-specific materials" are a unique addition to the white papers explained above. Currently, many companies use a variety of white papers in their marketing, and the number of white papers distributed is on the rise, making the standards for each unclear. It is also becoming more difficult to differentiate, and there is a need to appeal to users accurately.

What we recommend is a white paper that is "occupation/industry-specific" and adds unique features to the white papers explained above. This type of white paper does not simply publish case studies or service materials, but strategically targets specific users selected by occupation or industry, enabling high marketing effectiveness. If your company has unique strengths in marketing, this is an easy method to use.



White Paper Creation Flow


The use of white papers is an essential tool for generating high customer attraction through marketing. But what steps do you take when creating a white paper for actual marketing? From here, we will explain the flow of creating a white paper.



Step 1: Setting the problem


First, define the problem. Set the products or services you will deal with in your marketing that will contribute to resolving user concerns with your company's solutions.



Step 2: Set goals


Set the action you want your customers to take after reading the white paper you created. The goal is to create a white paper so that customers who are generally considering how to solve their problems will visit your company's white paper to find the solution.



Step 3: Set your target


Among the target individuals and companies, we will set the target group that we would like to specifically download the white paper. As with selecting a persona image in marketing, the selection method can be made more specific by clarifying detailed information.



Step 4: Content Creation


In line with the items set out above, we will create the content while considering the overall structure. When creating content, it is characteristic that the overall structure will vary greatly depending on the type of white paper being created.