Google also values speed: since 2010, it has been one of its ranking factors
Posted: Wed Jan 29, 2025 7:50 am
Loading speed is not a new problem, but it still plagues many websites. Research shows that faster loading times lead to more pages viewed per user and increased revenue for e-commerce sites. A 1-second delay reduces conversion by 7%. 75% of users say they will not return to a site that takes longer than 4 seconds to load. Almost half of users expect a site to load in 2 seconds or less.
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Some tips for speed optimization. For implementation, involve developers:
Do your best with PageSpeed Insights recommendations
Move loading of all CSS and JS files to the end of the page
Enable Gzip compression: checkgzipcompression . com
Set page components to lazy load when scrolling screen by screen so that the entire page does not need to be loaded
Check if you need to change or optimize your server
Make it so that the page first loads a low-quality image, then a good one
Store images not on the server, but in CDN (Content Delivery Network)
Comparison of indices
We often see clients in a situation where Google indexes usa consumer email list many more pages than Yandex. The problem is that Google takes everything into account: technical pages, documents, service downloads of goods, user accounts, PDFs. Yandex indexes more selectively.
The search engine determines the value of the site in terms of user behavior. What the user did inside the page with PDF price lists is unclear to the search engine. To prevent "incomprehensible" pages from appearing in the search results, Google will lower your site's rating.
In addition, the search engine has a limit on the number of pages it indexes for each site. The exact number of indexed pages is unknown, but it is better not to waste this limit on uninformative sections. Otherwise, pages with good content may not be included in the search results.
Ask your programmer to make sure that technical pages for users are not generated. If something important is published there, lock the page with a password.
.
Some tips for speed optimization. For implementation, involve developers:
Do your best with PageSpeed Insights recommendations
Move loading of all CSS and JS files to the end of the page
Enable Gzip compression: checkgzipcompression . com
Set page components to lazy load when scrolling screen by screen so that the entire page does not need to be loaded
Check if you need to change or optimize your server
Make it so that the page first loads a low-quality image, then a good one
Store images not on the server, but in CDN (Content Delivery Network)
Comparison of indices
We often see clients in a situation where Google indexes usa consumer email list many more pages than Yandex. The problem is that Google takes everything into account: technical pages, documents, service downloads of goods, user accounts, PDFs. Yandex indexes more selectively.
The search engine determines the value of the site in terms of user behavior. What the user did inside the page with PDF price lists is unclear to the search engine. To prevent "incomprehensible" pages from appearing in the search results, Google will lower your site's rating.
In addition, the search engine has a limit on the number of pages it indexes for each site. The exact number of indexed pages is unknown, but it is better not to waste this limit on uninformative sections. Otherwise, pages with good content may not be included in the search results.
Ask your programmer to make sure that technical pages for users are not generated. If something important is published there, lock the page with a password.