Download a useful document on the topic
Posted: Wed Jan 29, 2025 8:32 am
Audience (it is necessary to attract to the site only a certain category of Internet users, which is the target audience for this business).
Conversion (a significant portion of visitors should be interested people who perform targeted actions).
Leads (the number of requests and subsequent purchases should increase).
The position of the resource in the search results for relevant queries.
Correspondence of expenses to the results obtained.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
How to check the optimizer's work correctly?
After 1-2 months of work, it is nigeria email list necessary to check all the main indicators of the site: position in the search results, number of visits and conversion rate. When assessing the effectiveness of promotion, it is necessary to take into account several points:
It is impossible to promote a website to the top of search engines in a few days. Even the most modern methods of promoting Internet resources give tangible results only after a few weeks. In addition, the principles of search engines are constantly changing, which means that it is impossible to guarantee that a website will always be at the top.
It is necessary to determine traffic and other indicators using special programs: Yandex.Metrica, Google Analytics, LiveInternet.
wordstat.yandex.ru will help you check whether the keywords used by a specialist correspond to the requests of real users. You can analyze a whole list of words at once using seolib.ru.
The Site Auditor program will show you the site's position. You should not blindly trust the information that your employee provides you with on this matter. It is better to sometimes make sure that everything is going as it should and the measures taken have an effect.
Traffic and top rankings are not a guarantee of increased profits. It is important that the site is visited by representatives of the target audience, which leads to an increase in the number of orders.
How can you tell if an SEO specialist is slacking off?
You should be wary if the employee does not provide you with access to the site's statistics or refuses to install counters.
It is bad if reports arrive late, they are unclear, vague, as if they are trying to hide the true state of affairs from you. Questions may also arise if instead of results you are sent only a description of the work done.
Regularly check not only the quantity but also the quality of external links in the Yandex.Webmaster and Google.Webmaster services. If you see that dubious sites are linking to you, this indicates the unprofessionalism of the optimizer. These programs will also help you notice errors on the site that the specialist missed.
If you suspect that the promotion is of poor quality, it makes sense to order an audit from another contractor.
Creating reports is a complex job that takes a lot of time from SEO specialists. That is why the following practice has recently become popular: contractors do not write regular detailed reports to customers, but only provide the necessary statistics upon request.
Conversion (a significant portion of visitors should be interested people who perform targeted actions).
Leads (the number of requests and subsequent purchases should increase).
The position of the resource in the search results for relevant queries.
Correspondence of expenses to the results obtained.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
How to check the optimizer's work correctly?
After 1-2 months of work, it is nigeria email list necessary to check all the main indicators of the site: position in the search results, number of visits and conversion rate. When assessing the effectiveness of promotion, it is necessary to take into account several points:
It is impossible to promote a website to the top of search engines in a few days. Even the most modern methods of promoting Internet resources give tangible results only after a few weeks. In addition, the principles of search engines are constantly changing, which means that it is impossible to guarantee that a website will always be at the top.
It is necessary to determine traffic and other indicators using special programs: Yandex.Metrica, Google Analytics, LiveInternet.
wordstat.yandex.ru will help you check whether the keywords used by a specialist correspond to the requests of real users. You can analyze a whole list of words at once using seolib.ru.
The Site Auditor program will show you the site's position. You should not blindly trust the information that your employee provides you with on this matter. It is better to sometimes make sure that everything is going as it should and the measures taken have an effect.
Traffic and top rankings are not a guarantee of increased profits. It is important that the site is visited by representatives of the target audience, which leads to an increase in the number of orders.
How can you tell if an SEO specialist is slacking off?
You should be wary if the employee does not provide you with access to the site's statistics or refuses to install counters.
It is bad if reports arrive late, they are unclear, vague, as if they are trying to hide the true state of affairs from you. Questions may also arise if instead of results you are sent only a description of the work done.
Regularly check not only the quantity but also the quality of external links in the Yandex.Webmaster and Google.Webmaster services. If you see that dubious sites are linking to you, this indicates the unprofessionalism of the optimizer. These programs will also help you notice errors on the site that the specialist missed.
If you suspect that the promotion is of poor quality, it makes sense to order an audit from another contractor.
Creating reports is a complex job that takes a lot of time from SEO specialists. That is why the following practice has recently become popular: contractors do not write regular detailed reports to customers, but only provide the necessary statistics upon request.