The attitude of companies to marketing in times of crisis

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Of course, the crisis situation will not last forever, but it can last a long time. Therefore, it is high time to think about what marketing should be like in a crisis.

What measures do companies most often take? In order not to go under and somehow survive the economic downturn, they begin to diligently cut expenses, mainly on advertising and marketing, which ultimately comes back to haunt them.

Changing Marketing in a Crisis

Source: Eric Gevaert / shutterstock.com

And what does practice show? The medical mail list winner is the one who does not try to save on advertising, but even invests more money in it. This allows you to raise the level of sales and expand the market, occupy niches that become vacant in critical times.

Delay is unacceptable here. Competent marketing is especially important in a crisis - think about what to spend resources on and how to attract new customers. Even in difficult times, life goes on as usual: businessmen work on their projects, people buy something. So give them everything they need, do not let them go to competitors.

Remember the wise saying of the famous Henry Ford: “Saving on advertising is like stopping a clock in an attempt to save time.”

It is not difficult to guess that the advantage will be on the side of those companies that will not cut costs on advertising and marketing (at a time when competitors will start saving on this).

During the crisis, many will suspend active advertising activities and only those who are not afraid will remain noticeable. These are the companies that will become the market leaders.

A general economic downturn is the best time to introduce new products to the market. Consumer demand for them will certainly appear because many companies will suspend their operations at this time.

Thoughtful marketing and advertising are essential during a crisis. It reassures customers that you are still standing and can continue to do business with you.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Don't forget that advertising prices can fall sharply (after all, many will start saving on this expense item), which means that organizing advertising and marketing events will cost you less.

Marketing in a crisis is the most important element of business. Not paying due attention to it means giving way to competitors.