Premium Advertising Formats in Telegram
Posted: Wed Jan 29, 2025 9:28 am
As for advertising in Russia, growth is also observed here: the market volume exceeded 400 billion rubles already in the first half of 2024, and the Internet Services segment showed positive dynamics of 26%.
This is definitely something that cannot be ignored when building a promotion strategy.
By the way, read our article on the Completo blog about how to predict the situation on the digital market for a year ahead and take these hypotheses into account in your work !
Advertising in social networks and messengers: what does business choose
The Ministry of Economic Development of Russia and the Association "My Business" conducted a study and determined how entrepreneurs in Russia use social networks and messengers for their promotion.
As expected, VKontakte became the most popular platform bangladesh consumer email list - it is used by 38.5% of respondents, Telegram took second place, with 23.2% using its capabilities.
46% of respondents also identified VKontakte as an effective sales channel:
unnamed - 2024-10-10T153946.587.png
Source
At the same time, 69% of entrepreneurs use paid promotion tools: targeted advertising is the most popular, chosen by 27% of respondents, followed by paid posts in communities, and only 13% order advertising from influencers.
I recommend that you read the study, and you can learn how exactly to promote B2B brands on social networks from this article .
Enjoy learning and successful application!
This is definitely something that cannot be ignored when building a promotion strategy.
By the way, read our article on the Completo blog about how to predict the situation on the digital market for a year ahead and take these hypotheses into account in your work !
Advertising in social networks and messengers: what does business choose
The Ministry of Economic Development of Russia and the Association "My Business" conducted a study and determined how entrepreneurs in Russia use social networks and messengers for their promotion.
As expected, VKontakte became the most popular platform bangladesh consumer email list - it is used by 38.5% of respondents, Telegram took second place, with 23.2% using its capabilities.
46% of respondents also identified VKontakte as an effective sales channel:
unnamed - 2024-10-10T153946.587.png
Source
At the same time, 69% of entrepreneurs use paid promotion tools: targeted advertising is the most popular, chosen by 27% of respondents, followed by paid posts in communities, and only 13% order advertising from influencers.
I recommend that you read the study, and you can learn how exactly to promote B2B brands on social networks from this article .
Enjoy learning and successful application!