Algorithm of the classic sales method 5.0
Posted: Wed Jan 29, 2025 10:30 am
#1 Establishing contact with the client
Many have probably heard the term small talk, which implies a non-committal conversation about nothing. You simply have a casual conversation with the buyer for a couple of minutes. What does this give? You accomplish the following tasks:
psychologically prepare the client for subsequent interaction with you;
you show yourself to be a good conversationalist and a competent professional worker;
you create a positive overall algeria email list impression not only about yourself, but also about the company you represent.
You can even start a conversation with a conversation about the weather, it is not essential, look at the situation. Perhaps it would be more appropriate to immediately draw the client's attention to promotional offers or new arrivals. The goal is to start a conversation, "hook" the buyer, and it is very good if he responds to your remarks and expresses his agreement.
#2 Defining customer needs
The result of your efforts largely depends on the success of this stage of the conversation, which can make up more than half (up to 60%) of the total time of interaction with the client. Here you need to be prepared in advance, study and practice using sales scripts or funnels of the SPIN system (it will be discussed below). It would be best to combine the SPIN technique with the 5.0 sales method.
What exactly should be done at this stage of the conversation? Ask the client exactly what will help to find out about his problems and interests. And exactly in such a way that he will already now realize the value of the offered product and express a desire to buy it. By the way, there are special transition questions that will direct a person to listen to the presentation and form interest.
Recommended articles on this topic:
How to make a business successful
Potential clients
Profit maximization: the golden rule and methods of implementation
#3 Product presentation
Once it is clear what exactly the client needs, you can present the product itself. It is important to have a clear idea of the subject of sale and correctly present the following information:
Product Description;
price information;
characteristics in terms of product value.
It is important to know everything down to the smallest detail, to provide explanations regarding technical and technological characteristics, advantages and disadvantages, compliance with consumer demands, etc. In addition, it is necessary to understand how much the price can be varied. However, the cost of similar services and goods from different companies does not differ significantly, so it is better to place the main bet in attracting a buyer on the value of the product.
Many have probably heard the term small talk, which implies a non-committal conversation about nothing. You simply have a casual conversation with the buyer for a couple of minutes. What does this give? You accomplish the following tasks:
psychologically prepare the client for subsequent interaction with you;
you show yourself to be a good conversationalist and a competent professional worker;
you create a positive overall algeria email list impression not only about yourself, but also about the company you represent.
You can even start a conversation with a conversation about the weather, it is not essential, look at the situation. Perhaps it would be more appropriate to immediately draw the client's attention to promotional offers or new arrivals. The goal is to start a conversation, "hook" the buyer, and it is very good if he responds to your remarks and expresses his agreement.
#2 Defining customer needs
The result of your efforts largely depends on the success of this stage of the conversation, which can make up more than half (up to 60%) of the total time of interaction with the client. Here you need to be prepared in advance, study and practice using sales scripts or funnels of the SPIN system (it will be discussed below). It would be best to combine the SPIN technique with the 5.0 sales method.
What exactly should be done at this stage of the conversation? Ask the client exactly what will help to find out about his problems and interests. And exactly in such a way that he will already now realize the value of the offered product and express a desire to buy it. By the way, there are special transition questions that will direct a person to listen to the presentation and form interest.
Recommended articles on this topic:
How to make a business successful
Potential clients
Profit maximization: the golden rule and methods of implementation
#3 Product presentation
Once it is clear what exactly the client needs, you can present the product itself. It is important to have a clear idea of the subject of sale and correctly present the following information:
Product Description;
price information;
characteristics in terms of product value.
It is important to know everything down to the smallest detail, to provide explanations regarding technical and technological characteristics, advantages and disadvantages, compliance with consumer demands, etc. In addition, it is necessary to understand how much the price can be varied. However, the cost of similar services and goods from different companies does not differ significantly, so it is better to place the main bet in attracting a buyer on the value of the product.