Sticker packs and merch
Posted: Wed Jan 29, 2025 10:31 am
Floods are a free communication zone. Posts under which users can discuss any topic and share any feedback (within the bounds of decency). People can contact the brand, communicate with each other and even find a company for an event. ER growth is guaranteed.
Backstage
Few people have seen the construction of the stage, the sound yahoo email database check of the artists, the installation of equipment - show it. Everyone will be delighted. In the "before/after" format or a full video with the process of tightening the bolts and hanging the lights.
Ask the organizers if there is merch for a social media giveaway or if there is a need to promote the store with them. Telegram stickers will quickly spread across chats, and there will be a queue for merch if you hold an informal photo shoot, tell the story of its creation or hold a receipt promo.
Offline projects
Go beyond social media – do a mini-event before your big event. Online or offline. For example, when promoting city events, we try to involve as many local spots and communities as possible: we danced with people on the streets, organized a party on the roof, customized skateboards, organized a photo shoot in a 3D mirror and played basketball.
What to remember: the choice of formats and headings depends on the task, strategy and concept. You definitely don’t need all of the above – choose those that will work to solve your problems.
Tracking reactions and agenda
Each new publication can influence the audience reaction – in one day people can first admire a cool draw and then be disappointed with the headliner. Therefore, one of the tasks is to regularly monitor comments and messages, analyze the mood of the audience and, if necessary, promptly strengthen promotion or adjust communications.
Keep an eye on not only what's happening on social media, but also on news from outside. The events industry is constantly changing: for example, restrictions are introduced and lifted. If you work with a client, a quick response to these changes is one of the key factors that turns you from contractors into partners.
Filming and lighting of the event
If you not only promote the event in advance, but also broadcast it on social networks at the time of the event, thorough preparation is needed. The task of the manager, project manager or team leader is to organize processes so that everyone knows their tasks and feels comfortable. Even if something goes wrong, which often happens at events.
We share instructions on how to prepare for covering an event with a team of 3-7 people.
Backstage
Few people have seen the construction of the stage, the sound yahoo email database check of the artists, the installation of equipment - show it. Everyone will be delighted. In the "before/after" format or a full video with the process of tightening the bolts and hanging the lights.
Ask the organizers if there is merch for a social media giveaway or if there is a need to promote the store with them. Telegram stickers will quickly spread across chats, and there will be a queue for merch if you hold an informal photo shoot, tell the story of its creation or hold a receipt promo.
Offline projects
Go beyond social media – do a mini-event before your big event. Online or offline. For example, when promoting city events, we try to involve as many local spots and communities as possible: we danced with people on the streets, organized a party on the roof, customized skateboards, organized a photo shoot in a 3D mirror and played basketball.
What to remember: the choice of formats and headings depends on the task, strategy and concept. You definitely don’t need all of the above – choose those that will work to solve your problems.
Tracking reactions and agenda
Each new publication can influence the audience reaction – in one day people can first admire a cool draw and then be disappointed with the headliner. Therefore, one of the tasks is to regularly monitor comments and messages, analyze the mood of the audience and, if necessary, promptly strengthen promotion or adjust communications.
Keep an eye on not only what's happening on social media, but also on news from outside. The events industry is constantly changing: for example, restrictions are introduced and lifted. If you work with a client, a quick response to these changes is one of the key factors that turns you from contractors into partners.
Filming and lighting of the event
If you not only promote the event in advance, but also broadcast it on social networks at the time of the event, thorough preparation is needed. The task of the manager, project manager or team leader is to organize processes so that everyone knows their tasks and feels comfortable. Even if something goes wrong, which often happens at events.
We share instructions on how to prepare for covering an event with a team of 3-7 people.