It is irrational to rely only on marketing

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If you are a business owner or a company director, you are probably tired of the incredibly frequent robotic calls with offers to increase sales by 50 times in 5 days or to bring the company “to a billion net”.

Marketing is a powerful tool for attracting customers and stimulating sales. But relying solely on it is very risky: a financial management system also plays an important role in the successful development of a business. When a company does not have one, no lead generation methods, even those that really work stably, will help increase profits.

It turns out that building an effective financial system, including ecuador consumer email list budgeting, cost control, profit accounting and careful investment planning, is the foundation that determines the “health” of any company.

Two approaches to business
Let's look at two stories of startup entrepreneurs who achieved very different results.

Entrepreneur #1 , the owner of a programming school, decided to focus on marketing and, on the advice of friends, hired a cool marketer with “killer” cases at the start of the business.

Then a targetologist, copywriter, designer, photographer, and technical specialist were brought into the team. They made an expensive website, invested in the design of social networks and in attracting traffic, and even connected a chat bot.

The result of the first launch: a complete lack of sales. It was decided to develop new traffic channels, and another advertising specialist was hired for this task.