Use performance data to improve existing content

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You may often have content that was previously performing well and then begins to lose visibility over time. At that point, updating it to make it relevant again with new trends and data can help you regain lost ground.

Think about things like:

Update post from 2020 to 2021

Update old data with new versions

It doesn't have to be specifically related to your site's evergreen content . But if you've noticed a drop in visibility for articles based on industry trends and tactics, it may be worth making sure the content you have is accurate and current.



Open Google Search Console and go to the Page Performance report:

Performance > Search Results > Pages

Here, you can see all search queries and their associated impressions, clicks, and average position data for a specific URL.

Filter the table by "position" and you will see those terms displayed in position 1 or lower:

Google Search Console checking queries screenshot

From here, you'll be able to see all the search queries that are oman mobile database triggering impressions on your pages that aren't ranking in the top positions.

Go further and fine-tune (after you've filtered) to show the queries that have the most impressions first.

impressions by page on Google Search Console screenshot

These are the key words to focus on.

Improve your content to better focus on these keywords and you'll see a nice increase in visibility and traffic. The most common reason these keywords aren't ranking higher is that they aren't sufficiently targeted on the page.

So you can update and improve them based on this data to reap the benefits. It's a tactic that rarely fails to achieve a relevant impact, because it matches search intent with your content.