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Monitoring competitors' prices: tricks, difficulties, methods of protection

Posted: Thu Jan 30, 2025 3:57 am
by Mimaktsa10
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Date updated: 09.01.2023
The article explains:

How important is it to regularly monitor competitors' prices?
How to identify competitors to start the price monitoring process
How to monitor prices in offline and online stores
4 Working Ways to Monitor Competitors' Prices
Popular price aggregators in Russia for monitoring competitors' prices
5 convenient services for monitoring competitors' prices
Processing information after completing competitor price monitoring
What difficulties can you encounter when monitoring competitors' prices?
How to Protect Your Online Business from Competitors' Price Monitoring

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Every company that wants to promote its business should regularly monitor competitors' prices. From our article, you will learn how to properly conduct such a procedure, as well as learn how to avoid many mistakes. So, let's get started.

How important is it to regularly monitor competitors' prices?
This procedure allows you to attract more consumers, thereby making the business prosper. After all, knowing the prices of competing companies, you will be able to offer the buyer a product or service on more favorable terms.

How important is it to regularly monitor competitors' prices?

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The first thing an entrepreneur wants to achieve is a high level of earnings. Monitoring will be of great help in this. After its implementation, it is necessary to take winning positions in the business arena. What can be done for this? For example, reduce the cost of the offered goods or services. If this is impossible, then try to develop your other advantages: fast order fulfillment times, polite and friendly staff, high quality goods and much more.

In an interview for Forbes magazine, Sergei Galitsky, who founded the well-known chain of retail stores “Magnet,” said: “We can sell 100 tons more bananas per day if we lower the price by just 2 rubles.”

This fact alone makes you realize how important it is to choose the right price. This is especially important when there are many competitors. Of course, pricing is not the main factor of success, but it is one of the most important.