Business to Business – B2B

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In B2B e-commerce, the sale takes place between two legal entities, that is, one company sells to another.

To create sales strategies for this channel, it is necessary to consider that corporate purchases are usually negotiated in larger volumes, so their buyers are always looking for better prices.

In addition, sales in the B2B model have a high chance of recurrence, which is why customer loyalty campaigns can bring important commercial results.

Business to Employee - B2E
B2E e-commerce focuses on exclusive or special sales to poland phone data company employees. When a company's own employees consume its products, they can sell and talk about their usage experiences with greater ownership.

Furthermore, when the offers have special conditions and prices, this sales channel can be considered a benefit.

This same model can also be used to manage internal purchases, with different cost centres in large companies. Thus, it is possible to contract service hours from a certain sector or buy spare parts from the stock of another branch, facilitating internal exchange processes.

Consumer to Business – C2B
The type of e-commerce called Consumer to Business (C2B) mainly involves the negotiation of services provided by the consumer to a brand.

Promoting a new product on your social networks , for example, can be a form of exchange in which the consumer receives a reward for the action taken.