Particularly promising for B2B companies: Account Based Marketing
Posted: Thu Jan 30, 2025 4:15 am
Defenders of American-style freedom of expression argue that it has enabled a successful policy of innovation. The leading social media companies are American, but the speech they host must not threaten the social pact, and this goes beyond borders. How OTT players use data to improve their services data August 20, 2019 Reading time: 5 min Share By Leora Kornfeld . Guest post presented as part of an editorial partnership between the Canada Media Fund (CMF)'s FMC Watch platform and Meta-Media.
© [2019] All rights reserved. Most of us are gambling data brazil now aware that streaming services are adept at leveraging their vast data store/posting.php?mode=post&f=2s to recommend content and encourage extended viewing. What is not known, however, is that the impact of this data extends across the entire operations and strategies of these same services. At the Collision conference in Toronto, Hulu's Chief Data Officer Jaya Kolhatkar and Amazon Studios' Chief Marketing Officer Mike Benson both demonstrated ways they're leveraging data far beyond the personalized recommendations that keep us glued to our screens for longer than we might have anticipated.
Netflix clearly stands out from the competition, having spent some $15 billion on content production in 2019, three times more than Amazon ($5 billion) and nearly seven times more than Hulu ($2.5 billion). It should be noted, however, that Hulu is a platform whose activities and audience are concentrated in the United States only, and that its main service is funded by advertising. So, for now at least, Hulu is not operating in the same sphere as Netflix and Amazon. However, following Disney's recent acquisition of the platform , Hulu is expected to see significant growth over the next five years, which should bring Hulu closer to its biggest competitors.
© [2019] All rights reserved. Most of us are gambling data brazil now aware that streaming services are adept at leveraging their vast data store/posting.php?mode=post&f=2s to recommend content and encourage extended viewing. What is not known, however, is that the impact of this data extends across the entire operations and strategies of these same services. At the Collision conference in Toronto, Hulu's Chief Data Officer Jaya Kolhatkar and Amazon Studios' Chief Marketing Officer Mike Benson both demonstrated ways they're leveraging data far beyond the personalized recommendations that keep us glued to our screens for longer than we might have anticipated.
Netflix clearly stands out from the competition, having spent some $15 billion on content production in 2019, three times more than Amazon ($5 billion) and nearly seven times more than Hulu ($2.5 billion). It should be noted, however, that Hulu is a platform whose activities and audience are concentrated in the United States only, and that its main service is funded by advertising. So, for now at least, Hulu is not operating in the same sphere as Netflix and Amazon. However, following Disney's recent acquisition of the platform , Hulu is expected to see significant growth over the next five years, which should bring Hulu closer to its biggest competitors.