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The result is a fascinating exploration of both artificial intelligence and the very essence of what it means to be human. Instagram hides likes: what impact for users, influencers and the media? Generation Z August 08, 2019 Reading time: 4 min Share By Barbara Chazelle, France Télévisions, Prospective and MediaLab. Interview with Mathieu Flaig , Managing Director and digital acceleration consultant at SYSK. Last April, Instagram announced its intention to hide the number of likes under its users' posts. “We want your followers to focus on what you share, not on the number of likes your posts get,” Instagram explains .



After an initial test in Canada , the platform gambling data philippines extended its experiment last month to six new countries: Australia, Brazil, Ireland, Italy, Japan and New Zealand. What should we understand from this strategy? We spoke with Mathieu Flaig , Managing Director and digital acceleration consultant at SYSK. By hiding likes, Instagram wants its platform to be more authentic. But will this measure really remove the social pressure generated by posting content? First of all, you need to understand what likes imply: on the one hand, a like allows you to value yourself and feel loved.



It generates shots of dopamine, and therefore creates an addiction that can be harmful . There was a rumor at one time that Instagram was retaining likes and broadcasting them over time, to reinforce this feeling of well-being (information denied by the network, but which created doubt. But beyond knowing how many people have liked us, we have also become accustomed to others seeing how much we are liked. By hiding it, we are therefore removing this social marker from users.