But if you want to be successful

[ariful199]

3. Send emails in series This tip follows on from the first tip, because series only really work well if they are planned in advance. Like article series in a blog, series via email also work. Cover a topic in great detail and then talk about the next newsletter at the end to give your subscribers a preview of what's to come and get them excited for the next email. Series work well when newsletters provide tips and tricks and are therefore much more than just advertising. 4. Use storytelling in newsletters The storytelling approach is rarely wrong because users love a good story. Ultimately,


storytelling means nothing more than communicating something personal philippines phone number whatsapp to your subscribers that is like a story. Just as I told you at the beginning of this article, I have been working in content management for more than 10 years and all these tips are based on my experience. So you get to know me and as I go along I will give you personal advice. Storytelling can be much more complex in a newsletter, for example by sharing many personal experiences and going into more detail from email to email. 5. Personalization is key When it comes to personalizing content,



things quickly become complex and time-consuming. But if you want to be successful, you have to put in the effort. For newsletters, this mainly means asking for additional data when you sign up. The next email can then have a subject line like "Hello David," which means it contains the subscriber's name. Personalization generally increases opening rates noticeably. The more personally someone is addressed in the newsletter, the more likely they are to respond.